Growth
Fruitful Yield against its category
The biggest tracked US vitamin stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fruitful Yield's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
GNC
|
-2.5% |
| 2 |
T
The Vitamin Shoppe
|
+0.2% |
| 3 |
5
5 Star Nutrition
|
- |
| 4 | M Mi Tienda Latina | -7.5% |
| 5 |
C
Customedica Pharmacy
|
- |
| 6 |
B
Bucked Up
|
+8.0% |
| 7 | G Good Nutrition | -19.7% |
| 8 | N Next Level Sports Nutrition | -3.9% |
| 9 | S Supplement Superstores | +3.4% |
| 10 |
F
Fruitful Yield
|
+1.2% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Fruitful Yield locations across 1 US state.
Tracked stores by state
- Illinois 11
Customer overlap
Who shops at Fruitful Yield
Tracked chains Fruitful Yield customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Prairie Food Co-op
100
Prairie Food Co-op
100
P
Pete's Fresh Market
67
Pete's Fresh Market
67
C
Casey's Foods
42
Casey's Foods
42
M
Maple Quick Mart
38
F
Franks Freshway Market
34
O
Oswald's Pharmacy
33
Oswald's Pharmacy
33
L
La Grange Pointe
32
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