Growth
Fruitful Yield against its category
The biggest tracked US vitamins & supplements by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fruitful Yield's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
GNC
|
-3.7% |
| 2 |
T
The Vitamin Shoppe
|
+4.0% |
| 3 | O One Stop Nutrition | +7.2% |
| 4 |
F
Fruitful Yield
|
+4.2% |
| 5 | N Nutrition World | +2.1% |
| 6 |
N
Nutrishop
|
+0.4% |
| 7 |
B
Bucked Up
|
-0.1% |
| 8 | S Supplement Superstores | -4.5% |
| 9 | K Killeen Nutritional Center | +18.7% |
| 10 | T The Herb Shop | +9.6% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Fruitful Yield locations across 1 US state.
Tracked stores by state
- Illinois 12
Customer overlap
Who shops at Fruitful Yield
Tracked chains Fruitful Yield customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Prairie Food Co-op
100
Prairie Food Co-op
100
P
Pete's Fresh Market
59
Pete's Fresh Market
59
R
Ream's Meat Market
43
H
Hinsdale
36
D
DuPage Medical Group
34
DuPage Medical Group
34
F
Franks Freshway Market
34
C
Casey's Foods
33
Casey's Foods
33
More trends