Trends · data through September 2026

Beauty Stores in San Jose-Sunnyvale-Santa Clara, CA

Iceflower tracks 43 stores from 16 beauty store chains in San Jose-Sunnyvale-Santa Clara, CA. Bluemercury grew fastest over the last year, ahead of Ulta Beauty and CosmoProf.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
43
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bluemercury and Ulta Beauty sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Bluemercury logo Bluemercury ▲1 +16.7%
2 U Ulta Beauty logo Ulta Beauty - +7.5%
3 C CosmoProf logo CosmoProf - -7.8%
4 S Sally Beauty logo Sally Beauty - -14.9%
5 S SalonCentric logo SalonCentric ▼1 -18.1%
  • Ulta Beauty
  • Sally Beauty
  • CosmoProf
  • San Jose Beauty Supply
  • Bluemercury
  • SalonCentric
  • DTK Nail Supply
  • Other tracked chains

Store footprint

Store map

43 tracked store locations in San Jose-Sunnyvale-Santa Clara, CA. The 7 largest tracked chains are highlighted.

  • Ulta Beauty (11)
  • Sally Beauty (7)
  • CosmoProf (6)
  • San Jose Beauty Supply (1)
  • Bluemercury (4)
  • SalonCentric (4)
  • DTK Nail Supply (1)
  • Other tracked chains

Top tracked chains by store count

More trends

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