Trends · data through September 2026

Bakeries, Donuts & Desserts in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 483 stores from 361 bakeries, donuts & desserts in Boston-Cambridge-Newton, MA-NH. Union Square Donuts grew fastest over the last year, ahead of Nothing Bundt Cakes and Flour Bakery+Cafe.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
361
Tracked stores
483
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Union Square Donuts and Nothing Bundt Cakes sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Union Square Donuts ▲1 +9.0%
2 N Nothing Bundt Cakes logo Nothing Bundt Cakes ▲1 +6.8%
3 F Flour Bakery+Cafe logo Flour Bakery+Cafe - -0.5%
4 B Bagel World - -0.5%
5 Q Quebrada Baking Co. - -1.4%
6 T Tous Les Jours logo Tous Les Jours - -2.2%
7 A Auntie Anne's logo Auntie Anne's - -3.3%
8 B Blackbird Doughnuts ▲1 -6.1%
9 T The Cookie Monstah ▼1 -6.4%
10 M Mike's Pastry - -7.4%
11 C Colette Bakery ▲1 -7.6%
12 H Heav'nly Donuts - -8.8%
13 C Cupcake Charlie's - -21.1%
14 C Chip City ▼1 -21.3%
15 W When Pigs Fly logo When Pigs Fly - -35.7%
  • Heav'nly Donuts
  • Flour Bakery+Cafe
  • Auntie Anne's
  • Bova's Bakery
  • Tous Les Jours
  • Bakey
  • Levain Bakery
  • Other tracked chains

Store footprint

Store map

483 tracked store locations in Boston-Cambridge-Newton, MA-NH. The 7 largest tracked chains are highlighted.

  • Heav'nly Donuts (13)
  • Flour Bakery+Cafe (4)
  • Auntie Anne's (9)
  • Bova's Bakery (1)
  • Tous Les Jours (6)
  • Bakey (2)
  • Levain Bakery (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 H Honey Dew Donuts logo Honey Dew Donuts 30
  • 2 H Heav'nly Donuts 13
  • 3 A Auntie Anne's logo Auntie Anne's 9
  • 4 T Tous Les Jours logo Tous Les Jours 6
  • 5 T The Bagel Table 6
  • 6 N Nothing Bundt Cakes logo Nothing Bundt Cakes 5
  • 7 T The Cookie Monstah 5
  • 8 F Flour Bakery+Cafe logo Flour Bakery+Cafe 4
  • 9 B Blackbird Doughnuts 4
  • 10 U Union Square Donuts 4
  • 11 C Colette Bakery 3
  • 12 G Gourmet Donuts 3
  • 13 C Chip City 3
  • 14 C Cupcake Charlie's 3
  • 15 C Cinnabon logo Cinnabon 3
  • 16 B Bagel World 3
  • 17 W When Pigs Fly logo When Pigs Fly 3
  • 18 Q Quebrada Baking Co. 3
  • 19 M Mike's Pastry 3
  • 20 T Top Donut 2
  • 21 L La Saison Bakery 2
  • 22 W Wicked Bagel 2
  • 23 R Royal Pastry Shop 2
  • 24 D Donut King logo Donut King 2
  • 25 D Dandi Lyons 2
  • 26 B Butternut Bakehouse 2
  • 27 P PRB Boulangerie 2
  • 28 I Insomnia Cookies logo Insomnia Cookies 2
  • 29 S swissbakers logo swissbakers 2
  • 30 D Dolce Freddo Gelato 2
  • 31 P PopUp Bagels logo PopUp Bagels 2
  • 32 W Wetzel's Pretzels logo Wetzel's Pretzels 2
  • 33 B Best Bagel 2
  • 34 T Twist Bakery & Cafe 2
  • 35 T The Bagel Bar 2
  • 36 B Bakey 2
  • 37 P Pretzelmaker logo Pretzelmaker 2
  • 38 B Brazilian Flavor 2
  • 39 T Tripoli Pizza and Bakery 2
  • 40 F Fratelli's Pastry Shop 2
  • 41 P Paris Baguette logo Paris Baguette 2
  • 42 S Sweet Cheeks 2
  • 43 L Lakon Paris Patisserie 2
  • 44 B Beard Papa's logo Beard Papa's 2
  • 45 A Agape Cakes and Confections 1
  • 46 D Dulce D Leche logo Dulce D Leche 1
  • 47 R Rebelle Artisan Bagels 1
  • 48 L Le Foyer Bakery 1
  • 49 S Source Bakery 1
  • 50 R Ruby Donut 1

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