Trends · data through September 2026

Breakfast & Brunch Cafes in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 73 stores from 60 breakfast & brunch cafes in Boston-Cambridge-Newton, MA-NH. Mak's Roast Beef and Pizza grew fastest over the last year, ahead of The Friendly Toast and Donut Villa Diner.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
60
Tracked stores
73
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast & brunch cafes

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Mak's Roast Beef and Pizza and The Friendly Toast sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Mak's Roast Beef and Pizza - -0.6%
2 T The Friendly Toast - -21.8%
3 D Donut Villa Diner - -22.8%
  • The Friendly Toast
  • Tucker's
  • Ellie's Farmhouse
  • Early Bird Cafe
  • The Brunch Club
  • The Blueberry Muffin
  • The Coop
  • Other tracked chains

Store footprint

Store map

73 tracked store locations in Boston-Cambridge-Newton, MA-NH. The 7 largest tracked chains are highlighted.

  • The Friendly Toast (5)
  • Tucker's (1)
  • Ellie's Farmhouse (1)
  • Early Bird Cafe (1)
  • The Brunch Club (1)
  • The Blueberry Muffin (2)
  • The Coop (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 T The Friendly Toast 5
  • 2 M Mak's Roast Beef and Pizza 3
  • 3 D Donut Villa Diner 3
  • 4 T The Blueberry Muffin 2
  • 5 T The Coop 2
  • 6 B Bagel Bin Deli 2
  • 7 T The Village Griddle 2
  • 8 T The Breakfast Nook 2
  • 9 P Pignone's Cafe 1
  • 10 B Bon Appetit Creperie 1
  • 11 T The Perfect Cup 1
  • 12 M My Other Kitchen 1
  • 13 N Nanda's Restaurant 1
  • 14 F FM Station 1
  • 15 B Buppa's Breakfast 1
  • 16 V Victoria's Kitchen 1
  • 17 C Central Street Café 1
  • 18 L Lincoln's Landing 1
  • 19 B Brookline Lunch 1
  • 20 L Little Carmen's 1
  • 21 I Ili's Cafe 1
  • 22 G Galante's Restaurant 1
  • 23 H Hannah's Bistro 1
  • 24 Z Zachary's Breakfast & Lunch 1
  • 25 S Sunrise Breakfast 1
  • 26 S Seasons 1
  • 27 O Omelette Headquarters 1
  • 28 O One Family Diner 1
  • 29 E Eddie's Breakfast & Lunch 1
  • 30 R Rebecca's Cafe 1
  • 31 M Mami Luz's Restaurant 1
  • 32 B BLT'S Breakfast Lunch & Takeout 1
  • 33 K Karyn's Kitchen 1
  • 34 L Loyal Nine 1
  • 35 T Tucker's logo Tucker's 1
  • 36 E Ellie's Farmhouse 1
  • 37 E Early Bird Cafe 1
  • 38 T The Brunch Club 1
  • 39 T The Farmer's Daughter 1
  • 40 B Batter Up 1
  • 41 S Sunnyside Cafe 1
  • 42 F Fountain Place 1
  • 43 F First Watch logo First Watch 1
  • 44 V Vic's Waffle House 1
  • 45 F Fat Dog Kitchen 1
  • 46 M Mr. Crepe 1
  • 47 I In House Cafe 1
  • 48 T The Nook Breakfast & Lunch 1
  • 49 B B-Town Diner 1
  • 50 H Half & Half 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →