Growth
Honey Dew Donuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Honey Dew Donuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
62 tracked Honey Dew Donuts locations across 3 US states.
Tracked stores by state
- Massachusetts 48
- Rhode Island 12
- New Hampshire 2
Customer overlap
Who shops at Honey Dew Donuts
Tracked chains Honey Dew Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
People's Credit Union
100
D
Dave's Fresh Marketplace
73
Dave's Fresh Marketplace
73
E
Exeter Chapel
68
Exeter Chapel
68
T
Trucchi's Supermarket
67
T
Trucchi's Supermarkets
58
S
Sip n Dip
47
D
Dave's Marketplace
46
Dave's Marketplace
46
More trends