Trends · data through September 2026

Mortgage Lenders & Servicers in the United States

Iceflower tracks 410 stores from 332 mortgage lenders & servicers in the United States. loanDepot grew fastest over the last year, ahead of Atlantic Coast Mortgage and Greater Nevada Mortgage.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
332
Tracked stores
410
Consumer panel
130M+

Growth ranking

Fastest-growing tracked mortgage lenders & servicers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. loanDepot and Atlantic Coast Mortgage sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L loanDepot logo loanDepot - +5.3%
2 A Atlantic Coast Mortgage ▲1 -4.4%
3 G Greater Nevada Mortgage - -5.9%
4 W Wintrust logo Wintrust - -13.6%
5 W Willamette Valley Bank - -17.3%
6 J Jennifer Hall - -20.7%
7 C CrossCountry Mortgage ▼1 -42.1%
8 R Rate - Guaranteed Rate logo Rate - Guaranteed Rate - -48.9%
9 A A - -51.5%
  • KNOXVILLE
  • Freedom Mortgage
  • Cherry Creek
  • EverBank
  • Allendale
  • LANCASTER
  • A
  • Other tracked chains

Store footprint

Store map

410 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • KNOXVILLE (2)
  • Freedom Mortgage (1)
  • Cherry Creek (1)
  • EverBank (1)
  • Allendale (2)
  • LANCASTER (4)
  • A (9)
  • Other tracked chains

Top tracked chains by store count

  • 1 L loanDepot logo loanDepot 14
  • 2 A A 9
  • 3 G Guaranteed Rate logo Guaranteed Rate 8
  • 4 G Greater Nevada Mortgage 6
  • 5 W Wintrust logo Wintrust 5
  • 6 T Total Mortgage 4
  • 7 L LANCASTER 4
  • 8 W Willamette Valley Bank 4
  • 9 P Pennymac logo Pennymac 3
  • 10 S Southwest Funding 3
  • 11 R Rate - Guaranteed Rate logo Rate - Guaranteed Rate 3
  • 12 C CrossCountry Mortgage 3
  • 13 S Scottsdale 3
  • 14 J Jennifer Hall 3
  • 15 N Neighborhood Loans 3
  • 16 A Atlantic Coast Mortgage 3
  • 17 N New American Funding logo New American Funding 2
  • 18 A AZ Loan Help 2
  • 19 J Jose Martinez 2
  • 20 K Kansas City 2
  • 21 L Loan Factory 2
  • 22 G Greenlight Funding 2
  • 23 K KNOXVILLE 2
  • 24 T Thomas Hall 2
  • 25 S Sierra Pacific Mortgage 2
  • 26 A Allendale 2
  • 27 S Stephanie Bohr 1
  • 28 J Jennifer Guidry 1
  • 29 C Colleen Parsons 1
  • 30 S Southern Hybrid 1
  • 31 M MI Home Loans 1
  • 32 C Coastal Pacific Mortgage 1
  • 33 G Greenwood Village CO 1
  • 34 L Linda Bunce 1
  • 35 F Franco Rubio 1
  • 36 A Americas Loan Source 1
  • 37 R Renaissance Lenders, Inc. 1
  • 38 S Stephanie Hunter 1
  • 39 L Legacy Park Mortgage 1
  • 40 S Stephanie Moyer 1
  • 41 M Michelle House 1
  • 42 F Frank Myers 1
  • 43 E Express Lending Services 1
  • 44 S Stephanie Ingram 1
  • 45 J Jennifer Deeble 1
  • 46 T Teresa Carden 1
  • 47 L Luis Rivera at Origin Point 1
  • 48 H Heather Powell 1
  • 49 H High Country Mortgage 1
  • 50 B Best Western Mortgage Group 1

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