Trends · data through September 2026

Buy Now, Pay Later & Lease-To-Own in the United States

Iceflower tracks 1,181 stores from 8 buy now, pay later & lease-to-own chains in the United States. Bestway Rent To Own grew fastest over the last year, ahead of Get It Now and American Rental.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
8
Tracked stores
1,181
Consumer panel
130M+

Growth ranking

Fastest-growing tracked buy now, pay later & lease-to-own chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bestway Rent To Own and Get It Now sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Bestway Rent To Own - +18.6%
2 G Get It Now logo Get It Now - +15.8%
3 A American Rental logo American Rental - +13.6%
4 R Rent-A-Center logo Rent-A-Center - +6.6%
5 B Buddy's Home Furnishings logo Buddy's Home Furnishings - -9.2%
6 A Aaron's logo Aaron's - -15.3%
  • Aaron's
  • Rent-2-Own
  • Rent-A-Center
  • American Rental
  • Bestway Rent To Own
  • Buddy's Home Furnishings
  • Get It Now
  • Other tracked chains

Store footprint

Store map

1,181 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Aaron's (708)
  • Rent-2-Own (37)
  • Rent-A-Center (226)
  • American Rental (42)
  • Bestway Rent To Own (63)
  • Buddy's Home Furnishings (77)
  • Get It Now (27)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.