Trends · data through July 2026

Agricultural Areas in the United States

Iceflower tracks 96 stores from 86 agricultural areas chains in the United States. Rocky Mountain Supply grew fastest over the last year, ahead of Heartland Co-Op and Farmers Co-Op Elevator.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
86
Tracked stores
96
Consumer panel
130M+

Growth ranking

Fastest-growing tracked agricultural areas chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rocky Mountain Supply and Heartland Co-Op sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Rocky Mountain Supply - +8.9%
2 H Heartland Co-Op - +8.6%
3 F Farmers Co-Op Elevator - -67.4%
  • Belvoir Farm
  • Skylight Supply
  • Green Resource
  • Sara's Farm Adventure
  • Elberta Farmers Co-Op
  • Rocky Mountain Supply
  • Big B Equipment Inc
  • Other tracked chains

Store footprint

Store map

96 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Belvoir Farm (1)
  • Skylight Supply (1)
  • Green Resource (1)
  • Sara's Farm Adventure (1)
  • Elberta Farmers Co-Op (1)
  • Rocky Mountain Supply (3)
  • Big B Equipment Inc (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 H Heartland Co-Op 5
  • 2 F Farmers Co-Op Elevator 3
  • 3 R Rocky Mountain Supply 3
  • 4 S Smith Family Farm 2
  • 5 S Southern States Cooperative logo Southern States Cooperative 2
  • 6 T Three Doggies Farm 1
  • 7 K Kanza Cooperative Association 1
  • 8 G Greene Farms 1
  • 9 B Bayer U.S. 1
  • 10 D Double K Ranch 1
  • 11 G Gary Greenhouse Inc 1
  • 12 R Rock Hill ATC FFA 1
  • 13 B Bennett Feed and Seed 1
  • 14 C Chaparral Feed 1
  • 15 M Morton's Mercantile 1
  • 16 P Paradise Milling 1
  • 17 C Cool Springs Farm Center 1
  • 18 E England FFA 1
  • 19 R Red Rock Farms & Ruff House 1
  • 20 L Lawrence Farmers CO-OP Scale 1
  • 21 T Two Rivers Outdoors Farm & Home Center 1
  • 22 B Big John's Farm Market 1
  • 23 B Ball Horticultural Company 1
  • 24 P Palmer Feed & Supply 1
  • 25 G Gerber and Sons 1
  • 26 W Williamson County Gin 1
  • 27 B Ball Horticultural Co 1
  • 28 M Milk & Honey Creamery 1
  • 29 H Hudson Pups LLC 1
  • 30 T Tennessee Bees 1
  • 31 S Stop Buy 'N See 1
  • 32 W Wolfe's Neck Farm 1
  • 33 J Jackson Land & Cattle 1
  • 34 C Community FFA 1
  • 35 S Smith Family Farms 1
  • 36 O Operation Eden 1
  • 37 A Atlantic FFA 1
  • 38 S Stuckmeyer's Farm 1
  • 39 M Mangum's Produce 1
  • 40 D Devine's Farm Market 1
  • 41 C Colorado Pumpkin Patch 1
  • 42 B Bear Creek Farm 1
  • 43 F Ferguson's Orchards 1
  • 44 E Elburn Cooperative Co 1
  • 45 G Grayce Gardens 1
  • 46 L Lilley's Tack & Feed 1
  • 47 A Augusta Cooperative Farm Bureau 1
  • 48 S Strait Gate Greenhouses 1
  • 49 T Taylor & Messick 1
  • 50 D Daily Feed and Grain 1

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