Trends · data through September 2026

Home Security & Smart Home in the United States

Iceflower tracks 71 stores from 19 home security & smart home chains in the United States.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
19
Tracked stores
71
Consumer panel
130M+

Growth ranking

Fastest-growing tracked home security & smart home chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 I IdentoGO logo IdentoGO - -14.7%
  • IdentoGO
  • HomeSafe
  • US Global Security
  • Protection Plus
  • Knight's Armor Security Training
  • Interactive Alarms
  • Hi Tech Investigative
  • Other tracked chains

Store footprint

Store map

71 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • IdentoGO (53)
  • HomeSafe (1)
  • US Global Security (1)
  • Protection Plus (1)
  • Knight's Armor Security Training (1)
  • Interactive Alarms (1)
  • Hi Tech Investigative (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 I IdentoGO logo IdentoGO 53
  • 2 H HomeSafe 1
  • 3 U US Global Security 1
  • 4 P Protection Plus 1
  • 5 K Knight's Armor Security Training 1
  • 6 I Interactive Alarms 1
  • 7 H Hi Tech Investigative 1
  • 8 S Southern Ohio Security 1
  • 9 C Campus Safety & Security 1
  • 10 A Advanced Alarm Technologies 1
  • 11 G GardaWorld logo GardaWorld 1
  • 12 S STANLEY Security 1
  • 13 N Naperville Alarm 1
  • 14 S Sierra Security 1
  • 15 P Property Protection Consulting LLC 1
  • 16 J Jensen Lock & Alarm 1
  • 17 U Ultra security services 1
  • 18 F First Choice Security LLC 1
  • 19 R Rock Solid Security of GA, LLC 1

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