Trends · data through September 2026

Tour Operators in the United States

Iceflower tracks 700 stores from 650 tour operator chains in the United States. Hornblower Cruises & Events grew fastest over the last year, ahead of St. Louis and Big Bus Tours.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
650
Tracked stores
700
Consumer panel
130M+

Growth ranking

Fastest-growing tracked tour operator chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hornblower Cruises & Events and St. Louis sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hornblower Cruises & Events logo Hornblower Cruises & Events ▲1 +6.1%
2 S St. Louis ▲1 -12.0%
3 B Big Bus Tours logo Big Bus Tours ▲1 -30.2%
4 M MyFlight Tours logo MyFlight Tours ▼1 -44.1%
5 O Outdoor Adventures ▼2 -64.5%
  • Kualoa Ranch
  • Cambridge
  • Captain Hirams River King
  • Alaska Railroad
  • Kensington Tours
  • FRS Clipper
  • Nowak Tours
  • Other tracked chains

Store footprint

Store map

700 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Kualoa Ranch (1)
  • Cambridge (2)
  • Captain Hirams River King (1)
  • Alaska Railroad (1)
  • Kensington Tours (1)
  • FRS Clipper (1)
  • Nowak Tours (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Big Bus Tours logo Big Bus Tours 4
  • 2 O Outdoor Adventures 4
  • 3 H Hornblower Cruises & Events logo Hornblower Cruises & Events 4
  • 4 P Papillon Grand Canyon Helicopters logo Papillon Grand Canyon Helicopters 3
  • 5 S St. Louis 3
  • 6 M MyFlight Tours logo MyFlight Tours 3
  • 7 S Sea Screamer 3
  • 8 A Albuquerque 3
  • 9 Z Zion Guru logo Zion Guru 2
  • 10 S StarLite Cruises 2
  • 11 C Cambridge 2
  • 12 C City Cruises logo City Cruises 2
  • 13 F Flagship Cruises & Events logo Flagship Cruises & Events 2
  • 14 T Tiki Taxi and Cruises 2
  • 15 F First Lady 2
  • 16 S Shoreline Sightseeing 2
  • 17 P Puget Sound Express 2
  • 18 M Major Marine Tours 2
  • 19 O Outer Island Excursions logo Outer Island Excursions 2
  • 20 A Adventures in Paradise 2
  • 21 H Hilton Head Island 2
  • 22 R Royal Gorge Bridge logo Royal Gorge Bridge 2
  • 23 B Black Hills 2
  • 24 O Open Top Sightseeing 2
  • 25 G Goodtime III 2
  • 26 G Goulding's Lodge logo Goulding's Lodge 2
  • 27 O Odyssey Cruises 2
  • 28 K Kelly Tours logo Kelly Tours 2
  • 29 S San Juan Cruises 1
  • 30 R Roberts Hawaii 1
  • 31 M Miccosukee Airboats 1
  • 32 M Michigan Mille 1
  • 33 S Scenic Helicopter Tours 1
  • 34 B Baywatch Dolphin Tours 1
  • 35 B Blue & Gold Fleet 1
  • 36 S Southern Charm Rides 1
  • 37 R Ragin Cajun Airboat Tours 1
  • 38 S Spongeorama Cruise Lines 1
  • 39 T Twister Airboat Rides 1
  • 40 L Louisville Historic Tours 1
  • 41 G Good Time Tours 1
  • 42 F Fish Onn, LLC 1
  • 43 R River Ventures 1
  • 44 G Gansett Cruises 1
  • 45 S Save the Bay 1
  • 46 G Galveston Duck Tours 1
  • 47 G Gateway Arch Riverboats logo Gateway Arch Riverboats 1
  • 48 A Adventure Kayak Florida 1
  • 49 M Myakka Outdoors 1
  • 50 Q Queen Mine Tour 1

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