Trends · data through September 2026

Specialty Schools in the United States

Iceflower tracks 5,589 stores from 4,795 specialty school chains in the United States. Dance Dynamics grew fastest over the last year, ahead of Tricoci University of Beauty Culture and School of Rock.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
4,795
Tracked stores
5,589
Consumer panel
130M+

Growth ranking

Fastest-growing tracked specialty school chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dance Dynamics and Tricoci University of Beauty Culture sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dance Dynamics ▲3 +17.1%
2 T Tricoci University of Beauty Culture - +15.8%
3 S School of Rock logo School of Rock ▲1 +15.3%
4 C Center Stage Dance Company ▲6 +13.1%
5 D Driving Academy ▲6 +12.1%
6 D Dance Connection - +11.8%
7 S Summit Salon Academy ▲3 +11.5%
8 E Empire Beauty School - +10.8%
9 A Academy of Dance Arts ▲3 +3.5%
10 S Studio J ▲1 +3.2%
11 E Elite Dance Center ▲2 +1.1%
12 S Southern Technical College ▲3 +0.8%
13 M Musicologie logo Musicologie - -0.0%
14 T The Academy - -1.4%
15 E Elite Dance Academy ▼1 -1.8%
  • Tops Cooking School
  • Fred Astaire Dance Studios
  • Arthur Murray Dance Studio
  • University of Vermont
  • School of Rock
  • Paul Mitchell The School
  • Aqua-Tots Swim School
  • Other tracked chains

Store footprint

Store map

5,589 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Tops Cooking School (1)
  • Fred Astaire Dance Studios (59)
  • Arthur Murray Dance Studio (37)
  • University of Vermont (2)
  • School of Rock (47)
  • Paul Mitchell The School (38)
  • Aqua-Tots Swim School (48)
  • Other tracked chains

Top tracked chains by store count

  • 1 E Empire Beauty School 70
  • 2 F Fred Astaire Dance Studios logo Fred Astaire Dance Studios 59
  • 3 A Aqua-Tots Swim School logo Aqua-Tots Swim School 48
  • 4 S School of Rock logo School of Rock 47
  • 5 P Paul Mitchell The School logo Paul Mitchell The School 38
  • 6 A Arthur Murray Dance Studio 37
  • 7 T The Salon Professional Academy 21
  • 8 S Studio J 16
  • 9 9 911 Driving School logo 911 Driving School 12
  • 10 B Bach to Rock logo Bach to Rock 9
  • 11 U UEI College 9
  • 12 O Ogle School 9
  • 13 L Lincoln Tech logo Lincoln Tech 9
  • 14 S Summit Salon Academy 8
  • 15 M Milan Institute 8
  • 16 T Tricoci University of Beauty Culture 8
  • 17 T The Academy 8
  • 18 T The Dance Company 8
  • 19 K Kenneth Shuler School of Cosmetology 7
  • 20 A Aveda Institute 7
  • 21 D Douglas J Aveda Institute 7
  • 22 T The Beauty Institute 6
  • 23 D Dance Dimensions 6
  • 24 A Arthur Murray Dance Center 6
  • 25 S Salon Success Academy 6
  • 26 U Universal Technical Institute 5
  • 27 A Avalon Institute 5
  • 28 D Dance Dynamics 5
  • 29 D Driven2Drive 5
  • 30 A Aveda Arts & Sciences Institute 5
  • 31 S Southern Technical College 4
  • 32 A Academy of Dance Arts 4
  • 33 F Fred Astaire Dance Studio 4
  • 34 D Defensive Driving School 4
  • 35 D Dance Connection 4
  • 36 E Elite Dance Center 4
  • 37 T The Dance Studio 4
  • 38 A Arthur Murray 4
  • 39 E Elite Dance Academy 4
  • 40 C Center Stage Dance Company 3
  • 41 E Evans Hairstyling College 3
  • 42 D Driving Academy 3
  • 43 M Musicologie logo Musicologie 3
  • 44 L Lincoln Technical Institute 3
  • 45 A American Driving Academy 3
  • 46 A All About Dance 2
  • 47 R Rockbrook Camera 2
  • 48 L Leading Edge Aviation 2
  • 49 C Cincinnati School of Music 2
  • 50 A Academy of Dance and Gymnastics 2

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