Trends · data through July 2026

Personal Services in the United States

Iceflower tracks 1,039 stores from 416 personal services chains in the United States. L'Occitane grew fastest over the last year, ahead of Brow Beauty and Sugaring NYC.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
416
Tracked stores
1,039
Consumer panel
130M+

Growth ranking

Fastest-growing tracked personal services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. L'Occitane and Brow Beauty sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L L'Occitane logo L'Occitane ▲4 +15.5%
2 B Brow Beauty ▲1 +10.4%
3 S Sugaring NYC ▲1 +9.8%
4 I iBrow Experts ▲3 +8.7%
5 G Glowbar - +8.2%
6 R Rio Body Wax ▲1 +7.1%
7 B Brazilian Wax by Andreia logo Brazilian Wax by Andreia - +5.9%
8 T The Screamin Peach logo The Screamin Peach ▲1 -3.3%
9 E European Wax Center logo European Wax Center - -3.6%
10 N Neel Thredz Spa - -6.7%
11 B Brazilian Wax and Spa By Claudia ▼1 -8.1%
12 B Best Eyebrows Threading - -8.2%
13 M Magical Waxing - -9.3%
14 T The Naked Monkey ▼1 -10.6%
15 W Waxxpot logo Waxxpot ▼1 -12.0%
  • European Wax Center
  • Waxing the City
  • Brazilian Wax by Andreia
  • Sugaring NYC
  • Brazilian Wax and Spa By Claudia
  • Rio Body Wax
  • Hello Sugar
  • Other tracked chains

Store footprint

Store map

1,039 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • European Wax Center (455)
  • Waxing the City (24)
  • Brazilian Wax by Andreia (19)
  • Sugaring NYC (21)
  • Brazilian Wax and Spa By Claudia (11)
  • Rio Body Wax (10)
  • Hello Sugar (16)
  • Other tracked chains

Top tracked chains by store count

  • 1 E European Wax Center logo European Wax Center 455
  • 2 W Waxing the City logo Waxing the City 24
  • 3 S Sugaring NYC 21
  • 4 B Brazilian Wax by Andreia logo Brazilian Wax by Andreia 19
  • 5 H Hello Sugar logo Hello Sugar 16
  • 6 B Brazilian Wax and Spa By Claudia 11
  • 7 R Rio Body Wax 10
  • 8 W Waxxpot logo Waxxpot 6
  • 9 T The Brow Boutique 5
  • 10 S Skin Laundry 5
  • 11 L L.A. Bikini 5
  • 12 T The Wax Strip 4
  • 13 N Neel Thredz Spa 4
  • 14 L L'Occitane logo L'Occitane 4
  • 15 T The Naked Monkey 4
  • 16 W Wax Me Too 4
  • 17 G Glowbar 3
  • 18 D Depil Brazil Waxing Studio 3
  • 19 T The Screamin Peach logo The Screamin Peach 3
  • 20 B Best Eyebrows Threading 3
  • 21 S SOI Brow Threading Salons logo SOI Brow Threading Salons 3
  • 22 W Waxology 3
  • 23 I iBrow Experts 3
  • 24 M Magical Waxing 3
  • 25 B Brow Beauty 3
  • 26 K Kahlo Threading 3
  • 27 B Brazilian Beekini Wax 2
  • 28 N NS Threading 2
  • 29 J J K Beauty Supply 2
  • 30 W World of Time 2
  • 31 T The Wax Factory 2
  • 32 S Sassafras Salons 2
  • 33 E Eyebrow Land 2
  • 34 B Brazilian Wax Spa 2
  • 35 G Garden Nail Bar 2
  • 36 I Idolize Brows & Beauty 2
  • 37 S Salt Wax Society 2
  • 38 T Thread Wax & Beyond 2
  • 39 D Doll Wax Salon 2
  • 40 A Ana's Eyebrow Place 2
  • 41 W Wild Kitty Waxing 2
  • 42 E Elegant Eyebrow Threading 2
  • 43 L Luv Threading Studio 2
  • 44 B Bellagio Nails Lounge 1
  • 45 B Blossom Med Spa 1
  • 46 B Brandy Marie Family & Aesthetic Care 1
  • 47 B Bubbly Facial Bar 1
  • 48 M Madina 1
  • 49 S Southern Charm Waxing Co. 1
  • 50 C Crystal Beauty Bee 1

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