Trends · data through September 2026

Personal & Installment Loans in the United States

Iceflower tracks 900 stores from 353 personal & installment loans in the United States. Advance Financial grew fastest over the last year, ahead of Coastal and Gateway Mortgage.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
353
Tracked stores
900
Consumer panel
130M+

Growth ranking

Fastest-growing tracked personal & installment loans

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Advance Financial and Coastal sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Advance Financial logo Advance Financial ▲1 +13.5%
2 C Coastal ▲1 +13.0%
3 G Gateway Mortgage ▲1 +12.3%
4 C Cash Store logo Cash Store ▲6 +10.9%
5 Q Quik Pawn Shop ▲4 -0.4%
6 U Universal Finance ▲2 -2.5%
7 S Speedy Cash logo Speedy Cash - -5.0%
8 C CFSC Speedy Check Cashers logo CFSC Speedy Check Cashers ▲3 -7.5%
9 C Cash Express logo Cash Express ▲1 -8.0%
10 C Credit Central ▲1 -8.6%
11 K Klover - -9.3%
12 A Advance America logo Advance America ▲1 -12.3%
13 U United Finance logo United Finance ▲1 -15.1%
14 C Check City logo Check City - -15.8%
15 M Monte de Piedad ▲1 -18.0%
  • Eagle Loan Company
  • Value Pawn and Jewelry
  • PLS Check Cashers
  • Advance Financial
  • Moneytree
  • Reliable Credit Association
  • Cash Express
  • Other tracked chains

Store footprint

Store map

900 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Eagle Loan Company (55)
  • Value Pawn and Jewelry (42)
  • PLS Check Cashers (62)
  • Advance Financial (18)
  • Moneytree (7)
  • Reliable Credit Association (8)
  • Cash Express (47)
  • Other tracked chains

Top tracked chains by store count

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