Trends · data through September 2026

Charities & Nonprofits in the United States

Iceflower tracks 1,871 stores from 811 charities & nonprofits in the United States. ECHO grew fastest over the last year, ahead of Boys & Girls Clubs of America and VFW.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
811
Tracked stores
1,871
Consumer panel
130M+

Growth ranking

Fastest-growing tracked charities & nonprofits

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. ECHO and Boys & Girls Clubs of America sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E ECHO - +10.2%
2 B Boys & Girls Clubs of America logo Boys & Girls Clubs of America ▲2 +7.4%
3 V VFW logo VFW ▲2 +5.0%
4 H Habitat for Humanity logo Habitat for Humanity - +1.0%
5 S Salvation Army logo Salvation Army - -3.4%
6 J Joseph's Storehouse - -3.8%
7 T Turning Point ▼1 -5.9%
8 V Veterans of Foreign Wars logo Veterans of Foreign Wars - -7.6%
9 N Nami logo Nami - -15.0%
10 C Catholic Charities logo Catholic Charities - -15.9%
11 A American Red Cross logo American Red Cross ▲1 -18.8%
12 V Volunteers of America logo Volunteers of America ▼3 -20.7%
13 U United Way logo United Way ▼1 -36.5%
14 S Special Olympics - -45.7%
15 W Wellstar Health System - -54.7%
  • Habitat for Humanity
  • Salvation Army
  • VFW
  • Boys & Girls Clubs of America
  • Turning Point
  • Volunteers of America
  • Catholic Charities
  • Other tracked chains

Store footprint

Store map

1,871 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Habitat for Humanity (247)
  • Salvation Army (327)
  • VFW (147)
  • Boys & Girls Clubs of America (44)
  • Turning Point (23)
  • Volunteers of America (10)
  • Catholic Charities (41)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Salvation Army logo Salvation Army 327
  • 2 H Habitat for Humanity logo Habitat for Humanity 247
  • 3 V VFW logo VFW 147
  • 4 V Veterans of Foreign Wars logo Veterans of Foreign Wars 72
  • 5 A American Cancer Society logo American Cancer Society 56
  • 6 B Boys & Girls Clubs of America logo Boys & Girls Clubs of America 44
  • 7 C Catholic Charities logo Catholic Charities 41
  • 8 A American Red Cross logo American Red Cross 31
  • 9 T Turning Point 23
  • 10 U United Way logo United Way 18
  • 11 H House of Hope 10
  • 12 V Volunteers of America logo Volunteers of America 10
  • 13 S Special Olympics 8
  • 14 N Nami logo Nami 7
  • 15 W Wellstar Health System 4
  • 16 E ECHO 3
  • 17 J Joseph's Storehouse 3
  • 18 F Food Bank of the Rockies logo Food Bank of the Rockies 2
  • 19 S St. Mary's Food Bank 2
  • 20 H Hunger Task Force 2
  • 21 T The Food Depot logo The Food Depot 2
  • 22 G Greater Cleveland Food Bank logo Greater Cleveland Food Bank 2
  • 23 I IndyHumane logo IndyHumane 2
  • 24 S St Joseph 2
  • 25 H Hope of the Valley Rescue Mission 2
  • 26 C City Mission of Schenectady logo City Mission of Schenectady 2
  • 27 F Food Bank of Delaware logo Food Bank of Delaware 2
  • 28 S Santa Ana Elks Lodge 2
  • 29 H Hope Gospel Mission logo Hope Gospel Mission 2
  • 30 S St. Matthew's House logo St. Matthew's House 2
  • 31 M Miracle Hill Ministries 2
  • 32 M Mule Deer Foundation logo Mule Deer Foundation 2
  • 33 J Johnston Community College 2
  • 34 M Middletown BINGO 1
  • 35 M Maine Audubon 1
  • 36 E Elks Riders NLR 1
  • 37 H Habitat for Humanity of Flagstaff Restore 1
  • 38 Y Yakima Valley Partners Habitat for Humanity 1
  • 39 C Connecticut Association 1
  • 40 C Children International 1
  • 41 E Elmore County Food Pantry 1
  • 42 R Rogers Park Free Store 1
  • 43 P Pacific Garden Mission 1
  • 44 T The Salvation Army Ray & Joan Kroc Center logo The Salvation Army Ray & Joan Kroc Center 1
  • 45 L Los Angeles Mission logo Los Angeles Mission 1
  • 46 C Captiva Erosion Prevention District 1
  • 47 D Dothan Rescue Mission 1
  • 48 J Jacksonville Jaguars Foundation 1
  • 49 P Pennsylvania Center For Adapted Sports 1
  • 50 D Dare to Care Food Bank 1

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