Growth
loanDepot against its category
The biggest tracked US mortgage lenders & servicers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks loanDepot's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | K KNOXVILLE | - |
| 2 |
F
Freedom Mortgage
|
- |
| 3 | C Cherry Creek | +17.3% |
| 4 |
E
EverBank
|
-8.3% |
| 5 | A Allendale | +5.5% |
| 6 | L LANCASTER | - |
| 7 | A A | -51.5% |
| 8 |
W
Wintrust
|
-13.6% |
| 9 |
P
Pennymac
|
- |
| 10 | R Rockford | -26.1% |
| 11 |
L
loanDepot
|
+5.3% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked loanDepot locations across 8 US states.
Tracked stores by state
- Oregon 5
- California 2
- Tennessee 2
- Colorado 1
- Florida 1
- Georgia 1
- North Carolina 1
- New York 1
Customer overlap
Who shops at loanDepot
Tracked chains loanDepot customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Loan Funders
100
S
Spotify
63
Spotify
63
M
McGuckin Hardware
43
McGuckin Hardware
43
H
Hazel's Beverage World
26
A
Atlas Valley Purveyors
19
P
Pica's Mexican Taqueria
18
T
The Buff Restaurant
16
B
Boulder Wine and Spirits
15
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