Trends · data through September 2026

Theme Parks & Attractions in the United Kingdom

Iceflower tracks 260 stores from 224 theme parks & attractions in the United Kingdom. Blackpool Pleasure Beach grew fastest over the last year, ahead of Thorpe Park and Motor World.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
224
Tracked stores
260
Consumer panel
130M+

Growth ranking

Fastest-growing tracked theme parks & attractions

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Blackpool Pleasure Beach and Thorpe Park sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Blackpool Pleasure Beach logo Blackpool Pleasure Beach - +7.6%
2 T Thorpe Park logo Thorpe Park - +6.7%
3 M Motor World ▲1 +0.5%
4 O Ocean City - -15.2%
5 C Carousel ▼1 -27.7%
  • Blackpool Pleasure Beach
  • Legoland
  • Thorpe Park
  • Paultons Park
  • Chessington World of Adventures Resort
  • AirHop
  • Crealy Adventure Park & Resort
  • Other tracked chains

Store footprint

Store map

260 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Blackpool Pleasure Beach (3)
  • Legoland (1)
  • Thorpe Park (5)
  • Paultons Park (1)
  • Chessington World of Adventures Resort (2)
  • AirHop (2)
  • Crealy Adventure Park & Resort (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 M Motor World 7
  • 2 T Thorpe Park logo Thorpe Park 5
  • 3 C Carousel 5
  • 4 O Ocean City 4
  • 5 N Noah's Ark 3
  • 6 D Diggerland logo Diggerland 3
  • 7 B Blackpool Pleasure Beach logo Blackpool Pleasure Beach 3
  • 8 C Chessington World of Adventure 2
  • 9 J Jump In logo Jump In 2
  • 10 C Clearhill logo Clearhill 2
  • 11 C Chessington World of Adventures Resort 2
  • 12 W Wyvernwood 2
  • 13 I Inflata Nation logo Inflata Nation 2
  • 14 L LEGOLAND Discovery Centre logo LEGOLAND Discovery Centre 2
  • 15 L Legoland Windsor logo Legoland Windsor 2
  • 16 A AirHop logo AirHop 2
  • 17 E Eventive Funtime 2
  • 18 F Fantasy Island 2
  • 19 S Stockeld Park logo Stockeld Park 2
  • 20 A Amazon Adventure Soft Play 1
  • 21 F FUNZY 1
  • 22 C Cattle Country Adventure Park logo Cattle Country Adventure Park 1
  • 23 S Sandworld 1
  • 24 E Escape 2 Play 1
  • 25 I Immotion VR O2 1
  • 26 E East Links Family Park 1
  • 27 B BeWILDerwood Cheshire logo BeWILDerwood Cheshire 1
  • 28 O Ocean Boulevard 1
  • 29 C Cheeky Monkees 1
  • 30 B Blackberry Farm 1
  • 31 W World of Wonder Devon 1
  • 32 D Dizzy Rascals 1
  • 33 B Blackberry Farm Park 1
  • 34 F Funder Island 1
  • 35 E EMSR Adventure Park 1
  • 36 B Braintree District Arts 1
  • 37 L Legoland logo Legoland 1
  • 38 N Nottingham Winter Wonderland 1
  • 39 B BeWILDerwood logo BeWILDerwood 1
  • 40 J Jesters Amusements 1
  • 41 B Bounce Mania 1
  • 42 H HAPPA 1
  • 43 L Leap 1
  • 44 L Lapland UK 1
  • 45 W Willows Activity Farm logo Willows Activity Farm 1
  • 46 F Funland 1
  • 47 S Skyline Trampoline Park 1
  • 48 G Glo Golf Boston 1
  • 49 B Barry Island Pleasure Park 1
  • 50 R Red Rose Leisure 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.