Trends · data through September 2026

Theme Parks & Attractions in Orlando-Kissimmee-Sanford, FL

Iceflower tracks 96 stores from 75 theme parks & attractions in Orlando-Kissimmee-Sanford, FL. Universal Studios grew fastest over the last year, ahead of Universal Studios Florida and SeaWorld.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
75
Tracked stores
96
Consumer panel
130M+

Growth ranking

Fastest-growing tracked theme parks & attractions

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Universal Studios and Universal Studios Florida sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Universal Studios logo Universal Studios - +4.8%
2 U Universal Studios Florida logo Universal Studios Florida - -0.3%
3 S SeaWorld logo SeaWorld - -2.7%
4 U Universal Orlando logo Universal Orlando - -9.6%
  • Walt Disney World
  • SeaWorld
  • Universal Orlando Resort
  • Universal Studios
  • Epcot
  • Busch Gardens
  • Universal Studios Orlando
  • Other tracked chains

Store footprint

Store map

96 tracked store locations in Orlando-Kissimmee-Sanford, FL. The 7 largest tracked chains are highlighted.

  • Walt Disney World (2)
  • SeaWorld (5)
  • Universal Orlando Resort (1)
  • Universal Studios (8)
  • Epcot (2)
  • Busch Gardens (1)
  • Universal Studios Orlando (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 U Universal Studios logo Universal Studios 8
  • 2 S SeaWorld logo SeaWorld 5
  • 3 U Universal Studios Florida logo Universal Studios Florida 3
  • 4 U Universal Orlando logo Universal Orlando 3
  • 5 W Walt Disney World logo Walt Disney World 2
  • 6 E Epcot logo Epcot 2
  • 7 E Edge 2
  • 8 R Ripley's Believe It or Not! logo Ripley's Believe It or Not! 2
  • 9 F Fun Spot America logo Fun Spot America 2
  • 10 J Jurassic Park 2
  • 11 U Universal Epic Universe 1
  • 12 T The American Adventure 1
  • 13 T Tree of Life @ Animal Kingdom 1
  • 14 L Lockbusters Escape Game 1
  • 15 M MaxFlight Helicopter Services 1
  • 16 D Disney's Animal Kingdom 1
  • 17 S Space Mountain 1
  • 18 V Volcano Bay 1
  • 19 M Museum of Illusions logo Museum of Illusions 1
  • 20 J Jungle Zone 1
  • 21 B Busch Gardens Florida 1
  • 22 K Kissimmee Go-Karts 1
  • 23 S Skull Island: Reign of Kong 1
  • 24 M Mortem Manor 1
  • 25 D Decision Tactical 1
  • 26 T Typhoon Tilly's 1
  • 27 D DreamWorks Destination 1
  • 28 T Tank America 1
  • 29 D Diagon Alley 1
  • 30 T The Group HUB 1
  • 31 M Mystery Fun House 1
  • 32 S Snow White Village 1
  • 33 T The Blues Brothers Show 1
  • 34 T The Knight Bus 1
  • 35 D Dr Suess At Islands Of Adventure 1
  • 36 H Happy Days Family Amusement Center 1
  • 37 T Thrill Data 1
  • 38 M Minion Land 1
  • 39 A Africa 1
  • 40 S Sea Word y aquatica son en Orlando 1
  • 41 N NAARSO 1
  • 42 O Oyster's Secret 1
  • 43 W Wild Florida Airboats & Gator Park 1
  • 44 D Disney's Hollywood Studios 1
  • 45 R Rock 'n' Roller Coaster Starring Aerosmith 1
  • 46 D Docking Bay 7 Food and Cargo 1
  • 47 B Backlot Express logo Backlot Express 1
  • 48 D Dezerland Park 1
  • 49 W WonderWorks 1
  • 50 D Disney's Animal Kingdom Theme Park logo Disney's Animal Kingdom Theme Park 1

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