Growth
Universal Studios against its category
The biggest tracked US theme parks & attractions by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Universal Studios's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
Walt Disney World
|
+4.2% |
| 2 |
S
SeaWorld
|
+0.9% |
| 3 |
B
Busch Gardens
|
-5.3% |
| 4 |
H
Hersheypark
|
-7.3% |
| 5 |
K
Kings Island
|
+18.0% |
| 6 |
U
Universal Studios Hollywood
|
-4.6% |
| 7 |
U
Universal Orlando Resort
|
+0.3% |
| 8 |
U
Universal Studios
|
- |
| 9 |
K
Kalahari Resorts & Convention Center
|
-15.9% |
| 10 |
K
Kennywood
|
-11.3% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Universal Studios locations across 2 US states.
Tracked stores by state
- Florida 9
- California 1
Customer overlap
Who shops at Universal Studios
Tracked chains Universal Studios customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
Universal's Aventura Hotel
100
U
Universal Orlando Resort
50
Universal Orlando Resort
50
U
Universal Orlando
43
Universal Orlando
43
U
Universal’s Endless Summer Resort
42
Universal’s Endless Summer Resort
42
U
Universal
38
C
Cabana Bay Beach Resort
38
L
Loews Royal Pacific Resort
34
Loews Royal Pacific Resort
34
U
Universal Studios Orlando
33
Universal Studios Orlando
33
U
Universal Globe
33
T
Toothsome Chocolate Emporium & Savory Feast Kitchen
29
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