Trends · data through July 2026

Leisure & Travel trends in Edinburgh

Iceflower tracks 245 stores from 231 leisure & travel chains in Edinburgh. Edinburgh grew fastest over the last year, ahead of Lothian Buses and Edinburgh Trams.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
231
Tracked stores
245
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Edinburgh and Lothian Buses sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Edinburgh ▲1 +18.4%
2 L Lothian Buses - +13.4%
3 E Edinburgh Trams - -21.9%
4 P Premier Inn ▼1 -23.9%
  • Hotel
  • Historic Site
  • Sport Recreation Club
  • Entertainment Location
  • Accommodation
  • Golf Course
  • Transportation Location
  • Other categories

Store footprint

Store map

245 tracked store locations in Edinburgh, colored by category.

  • Hotel (62)
  • Historic Site (17)
  • Sport Recreation Club (14)
  • Entertainment Location (12)
  • Accommodation (12)
  • Golf Course (10)
  • Transportation Location (10)
  • Other categories

Top tracked chains by store count

  • 1 L Lothian Buses 3
  • 2 E Edinburgh 3
  • 3 P Premier Inn 3
  • 4 E Edinburgh Trams 3
  • 5 N National Galleries of Scotland 2
  • 6 O Odeon 2
  • 7 M Monkey Barrel Comedy 2
  • 8 W William Hill logo William Hill 2
  • 9 V Village Hotel 2
  • 10 E Edinburgh Airport 2
  • 11 E East Links Family Park 1
  • 12 P Planet 1
  • 13 P Powerleague 1
  • 14 N Newbattle Golf Club Ltd 1
  • 15 N Nauticus logo Nauticus 1
  • 16 U Usher Hall 1
  • 17 C Craigielaw Golf Club 1
  • 18 K Kingsknowe Golf Club 1
  • 19 C Curl Edinburgh 1
  • 20 M Melville Golf Course 1
  • 21 A Angle Park 1
  • 22 P Penicuik 1
  • 23 S Scottish Seabird Centre 1
  • 24 M Musselburgh Racecourse 1
  • 25 U Unleashed Dog Parks 1
  • 26 2 28 York Place 1
  • 27 T Tranent FC 1
  • 28 B Braid Hills Hotel 1
  • 29 T The Edinburgh Mela 1
  • 30 L Luggage Point 1
  • 31 L Lochend Golf Club 1
  • 32 T Tickets Scotland 1
  • 33 N National War Museum 1
  • 34 C Carberry Tower 1
  • 35 T The Terrace 1
  • 36 T The Grange Club 1
  • 37 R RZSS Edinburgh Zoo 1
  • 38 B Barony Castle Hotel 1
  • 39 A Angels Share Hotel 1
  • 40 R Royal Lyceum Theatre 1
  • 41 G Gilmerton Dykes 1
  • 42 G Grosvenor Casino 1
  • 43 R Royal Yacht Britannia 1
  • 44 C Central Taxis Edinburgh 1
  • 45 T The Edinburgh Grand 1
  • 46 C CoDE Co-Living 1
  • 47 N Newtongrange Star Football Club 1
  • 48 T The Riccarton Inn 1
  • 49 S Slateford Green 1
  • 50 E Easter Road Stadium 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.