Trends · data through September 2026

Leisure & Travel trends in Edinburgh

Iceflower tracks 314 stores from 292 leisure & travel chains in Edinburgh. Lothian Buses grew fastest over the last year, ahead of Premier Inn and Edinburgh Trams.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
292
Tracked stores
314
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Lothian Buses and Premier Inn sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Lothian Buses logo Lothian Buses - +4.0%
2 P Premier Inn logo Premier Inn - -6.5%
3 E Edinburgh Trams logo Edinburgh Trams - -34.0%
4 E Edinburgh Zoo logo Edinburgh Zoo - -71.0%
  • Hotels & Rentals
  • Park
  • Historic Site
  • Sport Recreation Club
  • Golf Course
  • Entertainment Location
  • Transportation Location
  • Other categories

Store footprint

Store map

314 tracked store locations in Edinburgh, colored by category.

  • Hotels & Rentals (92)
  • Park (23)
  • Historic Site (22)
  • Sport Recreation Club (19)
  • Golf Course (18)
  • Entertainment Location (16)
  • Transportation Location (13)
  • Other categories

Top tracked chains by store count

  • 1 E Edinburgh 4
  • 2 P Premier Inn logo Premier Inn 4
  • 3 W William Hill logo William Hill 4
  • 4 E Edinburgh Zoo logo Edinburgh Zoo 3
  • 5 L Lothian Buses logo Lothian Buses 3
  • 6 E Edinburgh Trams logo Edinburgh Trams 3
  • 7 G Gilmerton 2
  • 8 M Monkey Barrel Comedy 2
  • 9 O Odeon logo Odeon 2
  • 10 V Village Hotel logo Village Hotel 2
  • 11 E Edinburgh Castle 2
  • 12 S Seton Sands 2
  • 13 E Edinburgh Airport logo Edinburgh Airport 2
  • 14 T The Grange Club 1
  • 15 C CoDE Co-Living 1
  • 16 N Newcraighall Play Park 1
  • 17 N Nauticus logo Nauticus 1
  • 18 G Gullane Golf Club 1
  • 19 E East Lothian Co-op Employees Bowling Club 1
  • 20 L Lochend Golf Club 1
  • 21 G Goldenacre 1
  • 22 S Scottish Seabird Centre 1
  • 23 W West Linton Golf Club 1
  • 24 T The Craigie Hotel 1
  • 25 G Gifford Golf Club 1
  • 26 U Usher Hall 1
  • 27 B Broomieknowe Golf Club logo Broomieknowe Golf Club 1
  • 28 1 100 Princes Street 1
  • 29 E Edinburgh Royal Mile 1
  • 30 P Penicuik 1
  • 31 T The Balmoral, a Rocco Forte Hotel 1
  • 32 N Newtongrange Star Football Club 1
  • 33 M Mortonhall Golf Course logo Mortonhall Golf Course 1
  • 34 B Braid Hills Hotel 1
  • 35 T The Riccarton Inn 1
  • 36 C Citizen Ticket 1
  • 37 D Dunmuir Hotel 1
  • 38 T The Bonnie Badger logo The Bonnie Badger 1
  • 39 B BrewDog DogHouse Edinburgh 1
  • 40 A Angels Share Hotel logo Angels Share Hotel 1
  • 41 T The InterContinental Edinburgh - The George 1
  • 42 T Travelodge logo Travelodge 1
  • 43 E Edinburgh Dungeons 1
  • 44 F Funstation Fountain Park Edinburgh 1
  • 45 M Maid of the Forth 1
  • 46 I InterContinental Edinburgh The George 1
  • 47 G Grosvenor Casino logo Grosvenor Casino 1
  • 48 R Royal Yacht Britannia logo Royal Yacht Britannia 1
  • 49 D Dalkeith Country Park 1
  • 50 C Craigielaw Golf Club 1

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