Chain · United Kingdom · data through July 2026

G GAME

Iceflower tracks 15 GAME stores across 7 of the UK's 12 regions and nations. It ranks #16 of 397 tracked UK electronics stores chains by card spend. Its share of tracked category spend moved -19.2% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
15
Regions
7
Category
Electronics Store
Category rank
#16

Growth

GAME against its category

The biggest tracked UK electronics stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks GAME's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 T Tesco Mobile -0.9%
2 C Currys -3.0%
3 A Apple Store +10.7%
4 C CeX +2.0%
5 M Meadowhall -
6 I iSmart Cardiff -0.1%
7 O O2 -
8 H Hughes -49.6%
9 A Apple Watford +17.6%
10 E EE logo EE +3.1%
16 G GAME -19.2%

Share of tracked category spend, indexed

100 58.2 2024 Q1 2025 Q4

Store footprint

Store map

15 tracked GAME locations across 7 of the UK's 12 regions and nations.

Tracked stores by region

  • London 4
  • North West 4
  • South East 2
  • West Midlands 2
  • North East 1
  • Scotland 1
  • Wales 1

Customer overlap

Who shops at GAME

Tracked chains GAME customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

D Darlington 100
L London 14
L LEGO logo LEGO 4
C CeX 2
J JD Sports logo JD Sports 2
T TK Maxx logo TK Maxx 2

More trends

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