GAME UK: 31 Stores, Sales Trends & Growth 2026

GAME

Iceflower tracks 31 GAME stores across 10 of the UK's 12 regions and nations. It ranks #1 of 2 tracked UK video games by card spend. Its share of tracked category spend moved +5.1% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores

Regions

GAME against its category

The biggest tracked UK video games by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks GAME's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

#	Chain	YoY share
1	G GAME	+5.1%
2	D Dragon City	-60.4%

Share of tracked category spend, indexed

Store footprint

Store map

31 tracked GAME locations across 10 of the UK's 12 regions and nations.

Tracked stores by region

London 6
South East 5
North West 4
Scotland 4
West Midlands 4
East of England 2
North East 2
Yorkshire and The Humber 2
East Midlands 1
Wales 1

Customer overlap

Who shops at GAME

Tracked chains GAME customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.