Trends · data through July 2026

Private Lodgings in the United Kingdom

Iceflower tracks 92 stores from 85 private lodgings chains in the United Kingdom. Harrys grew fastest over the last year, ahead of The Duke William and Butlin's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
85
Tracked stores
92
Consumer panel
130M+

Growth ranking

Fastest-growing tracked private lodgings chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Harrys and The Duke William sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Harrys - -15.1%
2 T The Duke William - -29.8%
3 B Butlin's - -42.5%
  • Holidaycottages.co.uk
  • Butlin's
  • Seal Bay Resort
  • Devon Cliffs
  • Stay Birmingham Apartments
  • Haven Cala Gran
  • At Home Inn Chelsea
  • Other tracked chains

Store footprint

Store map

92 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Holidaycottages.co.uk (1)
  • Butlin's (4)
  • Seal Bay Resort (1)
  • Devon Cliffs (1)
  • Stay Birmingham Apartments (1)
  • Haven Cala Gran (1)
  • At Home Inn Chelsea (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Butlin's 4
  • 2 T The Duke William 3
  • 3 H Harrys 3
  • 4 Y York Short Stays 1
  • 5 N New Pines Holiday Home Park 1
  • 6 C Cappadocia Guest House 1
  • 7 T The Poachers Arms 1
  • 8 C Craigellachie Lodge 1
  • 9 B Bromley Court 1
  • 10 P Port Street Stirling 1
  • 11 A Ark at Anchor 1
  • 12 F Fairways Apartment Inverness 1
  • 13 L Longwell Green 1
  • 14 H Hollybank Guest House 1
  • 15 R Rockstone Cottage 1
  • 16 H Hillside at Coghurst Holidays 1
  • 17 L Lily Bank Farm 1
  • 18 M Mundesley Chalets 1
  • 19 N Newquay Bay Resort 1
  • 20 B Bumblebee Nook 1
  • 21 C Cricketers View 1
  • 22 P Piperdam House 1
  • 23 B Bridge Court 1
  • 24 T The Ferndale 1
  • 25 R Roundwood House 1
  • 26 G Gloucestershire Park Homes 1
  • 27 D Dani Hampstead studio 1
  • 28 S St. David's Park 1
  • 29 T Titanic Apartments 1
  • 30 T The Nevis 1
  • 31 F Furnace House Bed & Breakfast 1
  • 32 W West Wales Cottages 1
  • 33 R RxL Airbnb Ltd 1
  • 34 T The Byre at Pewsey 1
  • 35 B Beach Retreat Lodge 1
  • 36 T The Old Post Office Bed And Breakfast 1
  • 37 G Gosford Arms 1
  • 38 A Aurora 52 Holiday Home 1
  • 39 T The Dalesman 1
  • 40 C Cononley Hall B&B 1
  • 41 T Terfyn Pella Caravans 1
  • 42 G Gate House B&B 1
  • 43 S Sea Shanty Holidays 1
  • 44 G Grosvenor Cottage 1
  • 45 T The Stay Company 1
  • 46 L Lakeland Hire 1
  • 47 T The Pele Tower 1
  • 48 V Viewfield Manor Holiday Park 1
  • 49 T The Hyde Cornwall 1
  • 50 O Ocean Edge Caravan Rental Morecambe 1

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