Chain · United Kingdom · data through July 2026

V Village Hotel

Iceflower tracks 20 Village Hotel stores across 8 of the UK's 12 regions and nations. It ranks #6 of 2,455 tracked UK hotels chains by card spend.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
20
Regions
8
Category
Hotel
Category rank
#6

Growth

Village Hotel against its category

The biggest tracked UK hotels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Village Hotel's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 P Premier Inn -6.1%
2 B Belgrave House +19.0%
3 H Holiday Inn Express -0.3%
4 H Holiday Inn logo Holiday Inn -4.4%
5 T Travelodge logo Travelodge +3.4%
6 V Village Hotel -
7 C Crowne Plaza logo Crowne Plaza -4.1%
8 W W Edinburgh -3.5%
9 H Hilton logo Hilton -6.8%
10 D DoubleTree by Hilton logo DoubleTree by Hilton -14.6%

Share of tracked category spend, indexed

100 139.2 2024 Q1 2025 Q4

Store footprint

Store map

20 tracked Village Hotel locations across 8 of the UK's 12 regions and nations.

Tracked stores by region

  • North West 5
  • South East 4
  • South West 3
  • Scotland 2
  • Wales 2
  • West Midlands 2
  • East Midlands 1
  • Yorkshire and The Humber 1

Customer overlap

Who shops at Village Hotel

Tracked chains Village Hotel customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

S Sainsbury's Fuel 100
S Starbucks logo Starbucks 98
C Costco Gas 97
G Greggs logo Greggs 59
T Travelodge logo Travelodge 57

More trends

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