Trends · data through September 2026

Hotels & Rentals in the United Kingdom

Iceflower tracks 5,026 stores from 3,461 hotels & rentals in the United Kingdom. The Crown Hotel grew fastest over the last year, ahead of Leonardo Hotels and The George Hotel.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,461
Tracked stores
5,026
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hotels & rentals

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Crown Hotel and Leonardo Hotels sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Crown Hotel ▲3 +16.1%
2 L Leonardo Hotels logo Leonardo Hotels ▲6 +15.8%
3 T The George Hotel ▲8 +13.3%
4 T The George ▲3 +13.2%
5 M Malmaison logo Malmaison ▲2 +11.8%
6 M Midland Heart logo Midland Heart ▲2 +10.0%
7 H Hotel du Vin logo Hotel du Vin ▲5 +9.3%
8 I ibis Styles logo ibis Styles - +7.4%
9 M Moxy logo Moxy ▲1 +7.1%
10 N Novotel logo Novotel ▲2 +7.0%
11 Y YHA logo YHA - +5.1%
12 R Royal Oak Hotel ▲3 +4.9%
13 T The Bell Hotel ▲2 +4.5%
14 D Delta Hotels logo Delta Hotels ▲3 +3.4%
15 T The Cumberland Hotel ▲3 +2.2%
  • Premier Inn
  • Belgrave House
  • Holiday Inn Express
  • Holiday Inn
  • Travelodge
  • Newark Hall
  • Village Hotel
  • Other tracked chains

Store footprint

Store map

5,026 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Premier Inn (438)
  • Belgrave House (1)
  • Holiday Inn Express (60)
  • Holiday Inn (61)
  • Travelodge (153)
  • Newark Hall (1)
  • Village Hotel (20)
  • Other tracked chains

Top tracked chains by store count

More trends

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