Trends · data through July 2026

Leisure & Travel trends in Slough and Heathrow

Iceflower tracks 341 stores from 296 leisure & travel chains in Slough and Heathrow. Odeon grew fastest over the last year, ahead of Premier Inn and Goals Soccer Centre.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
296
Tracked stores
341
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Odeon and Premier Inn sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 O Odeon - +4.8%
2 P Premier Inn - -6.8%
3 G Goals Soccer Centre - -11.3%
4 T Travelodge logo Travelodge - -19.8%
  • Hotel
  • Park
  • Historic Site
  • Sport Recreation Club
  • Train Station
  • Transportation Location
  • Movie Theater
  • Other categories

Store footprint

Store map

341 tracked store locations in Slough and Heathrow, colored by category.

  • Hotel (85)
  • Park (28)
  • Historic Site (24)
  • Sport Recreation Club (21)
  • Train Station (20)
  • Transportation Location (15)
  • Movie Theater (15)
  • Other categories

Top tracked chains by store count

  • 1 P Premier Inn 14
  • 2 T Travelodge logo Travelodge 7
  • 3 W William Hill logo William Hill 5
  • 4 O Odeon 5
  • 5 C Cineworld 4
  • 6 G Goals Soccer Centre 3
  • 7 H Holiday Inn logo Holiday Inn 2
  • 8 T Tenpin logo Tenpin 2
  • 9 W West Drayton 2
  • 10 N Natural History Museum 2
  • 11 E Everyman 2
  • 12 T The Weir 2
  • 13 H Hilton logo Hilton 2
  • 14 H Holiday Inn Express 2
  • 15 R Royal Borough of Windsor and Maidenhead 2
  • 16 H Heathrow Airport 2
  • 17 K Kew Gardens 2
  • 18 G Goals 2
  • 19 H Hollywood Bowl logo Hollywood Bowl 2
  • 20 A Abellio 1
  • 21 W Wexham Park Golf Centre 1
  • 22 S South West Trains 1
  • 23 H Hounslow East 1
  • 24 M Marriott logo Marriott 1
  • 25 S Sheraton Hotels 1
  • 26 T The Ship Hotel 1
  • 27 A Alperton Station 1
  • 28 S Southall Court 1
  • 29 L Little Peeps Soft Play 1
  • 30 H Huntswood Golf Club 1
  • 31 L LEGOLAND Windsor Resort Hotel 1
  • 32 T Taxi Heathrow 1
  • 33 H Hersham Golf Club 1
  • 34 R Richmond Park Golf Course 1
  • 35 C Cave Pool Bar 1
  • 36 H Harrods logo Harrods 1
  • 37 O Oatlands Park Hotel 1
  • 38 H Hyatt Place logo Hyatt Place 1
  • 39 H Hallmark Connections 1
  • 40 N Northolt Station 1
  • 41 H Hatton 1
  • 42 L London Post Office Sport & Social Association 1
  • 43 W Windsor Yards 1
  • 44 N North Harrow London Underground Station 1
  • 45 S Sunbury Golf 1
  • 46 T The Oatlands Chaser 1
  • 47 M Maidenhead United Football Club 1
  • 48 T Travelodge London Stockley Park 1
  • 49 T Theatre Royal 1
  • 50 F Farnham Royal 1

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