Trends · data through September 2026

Museums in the United Kingdom

Iceflower tracks 347 stores from 322 museum chains in the United Kingdom. Victoria & Albert Museum grew fastest over the last year, ahead of Rising Sun Inn and Somerset House.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
322
Tracked stores
347
Consumer panel
130M+

Growth ranking

Fastest-growing tracked museum chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Victoria & Albert Museum and Rising Sun Inn sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Victoria & Albert Museum logo Victoria & Albert Museum - +8.8%
2 R Rising Sun Inn - -7.5%
3 S Somerset House - -9.0%
  • The Lowry
  • Natural History Museum
  • Science Museum
  • The British Museum
  • John Lewis Partnership Heritage Centre
  • The Scottish Football Museum
  • Titanic Belfast
  • Other tracked chains

Store footprint

Store map

347 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • The Lowry (1)
  • Natural History Museum (8)
  • Science Museum (2)
  • The British Museum (1)
  • John Lewis Partnership Heritage Centre (1)
  • The Scottish Football Museum (1)
  • Titanic Belfast (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 N Natural History Museum logo Natural History Museum 8
  • 2 R Rising Sun Inn 4
  • 3 V Victoria & Albert Museum logo Victoria & Albert Museum 3
  • 4 S Somerset House 3
  • 5 D Design Museum logo Design Museum 2
  • 6 T The Coronation Street Experience 2
  • 7 T The Clink 2
  • 8 H Herd 2
  • 9 V V&A Museum 2
  • 10 V Victoria and Albert Museum logo Victoria and Albert Museum 2
  • 11 I Imperial War Museum logo Imperial War Museum 2
  • 12 N Nottingham Castle 2
  • 13 N National Science and Media Museum 2
  • 14 N National Maritime Museum 2
  • 15 S Science Museum 2
  • 16 H Hunterian Museum 1
  • 17 T The National Tramway Museum 1
  • 18 T The Silk Mill Derby's Museum of Industry & History 1
  • 19 H Hopetown Darlington 1
  • 20 C Centre for Life 1
  • 21 N Nene Valley Railway Ltd. 1
  • 22 T The Sherlock Holmes Museum Limited 1
  • 23 I International Centre for Life 1
  • 24 E Eureka! Science + Discovery 1
  • 25 N Norfolk Tank Museum 1
  • 26 N Newark Air Museum 1
  • 27 N Nothe Fort 1
  • 28 B Balloon Museum logo Balloon Museum 1
  • 29 B Birkenhead Priory 1
  • 30 R Riverside Museum 1
  • 31 S Stockport Story logo Stockport Story 1
  • 32 T The Saint 1
  • 33 L Lincolnshire Aviation Heritage Centre 1
  • 34 U Ulster Museum 1
  • 35 N National War Museum 1
  • 36 L Liverpool Art 1
  • 37 B Belgrave Hall 1
  • 38 A Ards Arts Centre 1
  • 39 C Crumlin Road Gaol 1
  • 40 H Hampshire Cultural Trust logo Hampshire Cultural Trust 1
  • 41 W Wattisham Station Herritage 1
  • 42 N National Maritime Museum Cornwall 1
  • 43 K Kelvingrove Art Gallery and Museum logo Kelvingrove Art Gallery and Museum 1
  • 44 W Walthamstow Pump House Museum 1
  • 45 G Glastonbury Abbey 1
  • 46 B Bordesley Abbey Visitor Centre 1
  • 47 L Lakeland Motor Museum 1
  • 48 C Cromford Mills 1
  • 49 N National Justice Museum 1
  • 50 A Ashmolean Museum 1

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