Trends · data through July 2026

Retail & consumer trends in Trowbridge

Iceflower tracks 668 stores from 446 retail and consumer chains in Trowbridge. Esso grew fastest over the last year, ahead of Morrisons and Boots.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
446
Tracked stores
668
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Esso and Morrisons sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Esso ▲2 +14.1%
2 M Morrisons logo Morrisons - +5.9%
3 B Boots logo Boots - +5.8%
4 A ALDI logo ALDI - +5.4%
5 M McDonald's logo McDonald's ▲3 +4.3%
6 L Lidl logo Lidl - +3.5%
7 S SPAR - +3.3%
8 S Sainsbury's logo Sainsbury's - +2.6%
9 S Savers - +1.1%
10 T Tesco logo Tesco - +1.0%
11 P Pets Corner ▲2 +0.8%
12 C Coffee#1 ▲3 -1.3%
13 M M&S Simply Food logo M&S Simply Food ▼1 -3.4%
14 B B&Q ▼1 -3.7%
15 H Holland & Barrett ▲1 -4.5%

Store footprint

Store map

668 tracked store locations in Trowbridge, colored by category group.

Top tracked chains by store count

More trends

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