Growth
Subway against its category
The biggest tracked UK sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Subway's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
-0.5% |
| 2 | U Upper Crust | +1.5% |
| 3 | L Loaf | -34.5% |
| 4 | C Continental Spices | - |
| 5 |
E
Eat 17
|
-1.2% |
| 6 |
B
Bagel Factory
|
-21.6% |
| 7 |
D
Deliveroo for Work
|
-63.6% |
| 8 | T The Black Pig | - |
| 9 | M Medina Foods Market | - |
| 10 | E Elliott's Upper Crust Catering Services | -0.3% |
Share of tracked category spend, indexed
Store footprint
Store map
2,163 tracked Subway locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- North West 305
- South East 245
- London 229
- West Midlands 221
- Scotland 211
- East of England 188
- Yorkshire and The Humber 165
- South West 161
- East Midlands 151
- Wales 99
- Northern Ireland 96
- North East 92
Customer overlap
Who shops at Subway
Tracked chains Subway customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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