Trends · data through September 2026

Grocery & Convenience trends in Trowbridge

Iceflower tracks 144 stores from 46 grocery & convenience chains in Trowbridge. M&S Simply Food grew fastest over the last year, ahead of Sainsbury's and SPAR.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
46
Tracked stores
144
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Simply Food and Sainsbury's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Simply Food logo M&S Simply Food ▲1 +12.2%
2 S Sainsbury's logo Sainsbury's - +12.0%
3 S SPAR logo SPAR - +9.1%
4 I Iceland logo Iceland ▼1 +7.4%
5 A ALDI logo ALDI - +6.1%
6 A Asda logo Asda - -1.1%
7 M McColl's logo McColl's ▲1 -7.7%
8 O One Stop logo One Stop - -8.0%
9 T Tesco logo Tesco - -10.6%
10 L Lidl logo Lidl - -10.8%
11 L Londis logo Londis - -11.4%
12 C Costa Express logo Costa Express - -13.6%
13 C Co-op Food logo Co-op Food - -13.9%
14 W Waitrose & Partners logo Waitrose & Partners - -17.7%
15 C Central Convenience ▼1 -74.2%
  • Supermarkets
  • Corner Stores & Bodegas
  • Discount Grocers
  • Other grocery stores
  • Upscale & Natural Grocers
  • Vending & Micro-Markets
  • Butcher Shop
  • Other categories

Store footprint

Store map

144 tracked store locations in Trowbridge, colored by category.

  • Supermarkets (51)
  • Corner Stores & Bodegas (38)
  • Discount Grocers (19)
  • Other grocery stores (12)
  • Upscale & Natural Grocers (10)
  • Vending & Micro-Markets (5)
  • Butcher Shop (3)
  • Other categories

Top tracked chains by store count

  • 1 C Co-op Food logo Co-op Food 15
  • 2 T Tesco logo Tesco 14
  • 3 M Morrisons logo Morrisons 10
  • 4 L Lidl logo Lidl 8
  • 5 S Sainsbury's logo Sainsbury's 7
  • 6 C Central Convenience 6
  • 7 M McColl's logo McColl's 6
  • 8 S SPAR logo SPAR 6
  • 9 I Iceland logo Iceland 6
  • 10 C Costa Express logo Costa Express 5
  • 11 P Premier logo Premier 5
  • 12 O One Stop logo One Stop 5
  • 13 A ALDI logo ALDI 5
  • 14 L Londis logo Londis 4
  • 15 A Asda logo Asda 4
  • 16 M M&S Simply Food logo M&S Simply Food 3
  • 17 G Grape Tree logo Grape Tree 3
  • 18 W Waitrose & Partners logo Waitrose & Partners 3
  • 19 B Budgens logo Budgens 2
  • 20 C Catley Chilled Foods 1
  • 21 S Sk fruits ltd 1
  • 22 S Selwood Community Store 1
  • 23 T Tytherington Milk Station 1
  • 24 C Christine's Sustainable Supermarket 1
  • 25 T The Gourmet Brownie Kitchen 1
  • 26 W Walter Rose & Sons 1
  • 27 F Frome Wholefoods 1
  • 28 T Toby Haynes Family Butcher 1
  • 29 S Silver Street Stores 1
  • 30 P Palmer Street Bottle logo Palmer Street Bottle 1
  • 31 G Great Western Community Store 1
  • 32 T The Stores in Frome 1
  • 33 P Portway Stores 1
  • 34 T Tesco Express logo Tesco Express 1
  • 35 L Londis Rudloe 1
  • 36 S Southwick Newsagency 1
  • 37 P Paxcroft Farm 1
  • 38 A AVAD Convenience Store 1
  • 39 7 7 Day Shop 1
  • 40 B Butcher Bros 1
  • 41 H Holt Superstore 1
  • 42 W White Row Farm Shop logo White Row Farm Shop 1
  • 43 S St John's Convenience Store 1
  • 44 T Tymbark Supermarket 1
  • 45 W West Parade Stores 1
  • 46 C Chippenham 1

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