Chain · United Kingdom · data through July 2026

B Boswells

Iceflower tracks 18 Boswells stores across 3 of the UK's 12 regions and nations. It ranks #15 of 3,287 tracked UK caves chains by card spend. Its share of tracked category spend moved -2.1% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
18
Regions
3
Category
Cafe
Category rank
#15

Growth

Boswells against its category

The biggest tracked UK caves chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Boswells's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 C Costa Ryde Tesco -8.8%
2 M Morrisons Cafe logo Morrisons Cafe -15.6%
3 C Chaiiwala logo Chaiiwala +19.1%
4 A Asda Cafe +6.7%
5 S Sainsbury's Cafe -13.9%
6 W Waitrose Cafe logo Waitrose Cafe +0.1%
7 M Muffin Break -8.6%
8 W Waitrose & Partners Café -2.5%
9 T The Hollies Farm Shop & Cafe -
10 C Cafe2U UK +12.7%
15 B Boswells -2.1%

Share of tracked category spend, indexed

100 86.1 2024 Q1 2025 Q4

Store footprint

Store map

18 tracked Boswells locations across 3 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 9
  • South West 7
  • Wales 2

Customer overlap

Who shops at Boswells

Tracked chains Boswells customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

H Houndmills MOT and Service Centre 100
S Sherborne Garden Services 94
M MOR Bakery & Kitchen 37
F First Bus 17
C Coffee#1 16

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