Chain · United Kingdom · data through September 2026

W Waitrose & Partners logo Waitrose & Partners

Iceflower tracks 417 Waitrose & Partners stores across 11 of the UK's 12 regions and nations. It ranks #2 of 242 tracked UK upscale & natural grocers by card spend. Its share of tracked category spend moved -20.8% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
417
Regions
11
Category
Upscale & Natural Grocers
Category rank
#2

Growth

Waitrose & Partners against its category

The biggest tracked UK upscale & natural grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Waitrose & Partners's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 M M&S Simply Food logo M&S Simply Food +14.0%
2 W Waitrose & Partners logo Waitrose & Partners -20.8%
3 B Booths logo Booths +4.7%
4 M M&S Foodhall +15.7%
5 W Whole Foods Market logo Whole Foods Market -
6 G Grape Tree logo Grape Tree +2.4%
7 A Abel & Cole Limited +3.7%
8 M MFG Viking-Londis -
9 F Fresh Market logo Fresh Market -
10 M Mir Food Centre2 -

Share of tracked category spend, indexed

100 78.1 2024 Q4 2026 Q3

Store footprint

Store map

417 tracked Waitrose & Partners locations across 11 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 128
  • London 101
  • East of England 43
  • South West 42
  • West Midlands 27
  • East Midlands 26
  • North West 16
  • Wales 9
  • Yorkshire and The Humber 8
  • Scotland 7
  • North East 5
  • Other 5

Customer overlap

Who shops at Waitrose & Partners

Tracked chains Waitrose & Partners customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

J John Lewis logo John Lewis 74
O Ocado logo Ocado 71
G GAIL's logo GAIL's 68
U Uniqlo logo Uniqlo 29
S Space NK logo Space NK 28

More trends

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