Growth
Lidl against its category
The biggest tracked UK discount grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lidl's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
ALDI
|
+4.5% |
| 2 |
L
Lidl
|
-16.3% |
| 3 |
I
Iceland
|
- |
| 4 |
F
Farmfoods
|
- |
| 5 |
H
Heron Foods
|
+2.4% |
| 6 |
C
Company Shop
|
+17.1% |
| 7 | W Way 2 Save | - |
| 8 | B Buy 2 Save | - |
| 9 | W Where 2 Save | - |
| 10 |
S
Super Saver
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
1,164 tracked Lidl locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South West 143
- London 132
- Scotland 125
- South East 125
- North West 119
- East of England 97
- West Midlands 86
- Yorkshire and The Humber 86
- East Midlands 79
- Wales 70
- North East 54
- Northern Ireland 48
Customer overlap
Who shops at Lidl
Tracked chains Lidl customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends