Chain · United Kingdom · data through July 2026

E Esso

Iceflower tracks 440 Esso stores across 11 of the UK's 12 regions and nations. It ranks #3 of 1,011 tracked UK gas stations chains by card spend. Its share of tracked category spend moved +4.7% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
440
Regions
11
Category
Gas Station
Category rank
#3

Growth

Esso against its category

The biggest tracked UK gas stations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Esso's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Shell logo Shell -11.3%
2 B BP logo BP -
3 E Esso +4.7%
4 C Costco Gas +6.7%
5 S Sainsbury's Petrol Station -8.0%
6 T Tesco Petrol Station logo Tesco Petrol Station -0.0%
7 A Asda Petrol Station +4.1%
8 E EG On the Move -
9 S Sainsbury's Fuel -11.9%
10 T Tesco Fuel -1.4%

Share of tracked category spend, indexed

100 128.6 2024 Q1 2025 Q4

Store footprint

Store map

440 tracked Esso locations across 11 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 88
  • North West 61
  • West Midlands 61
  • South West 45
  • East Midlands 37
  • London 35
  • East of England 34
  • Yorkshire and The Humber 31
  • Wales 24
  • North East 16
  • Scotland 7
  • Other 1

Customer overlap

Who shops at Esso

Tracked chains Esso customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.