Growth
Iceland against its category
The biggest tracked UK discount grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Iceland's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
ALDI
|
+4.5% |
| 2 |
L
Lidl
|
-16.3% |
| 3 |
I
Iceland
|
- |
| 4 |
F
Farmfoods
|
- |
| 5 |
H
Heron Foods
|
+2.4% |
| 6 |
C
Company Shop
|
+17.1% |
| 7 | W Way 2 Save | - |
| 8 | B Buy 2 Save | - |
| 9 | W Where 2 Save | - |
| 10 |
S
Super Saver
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
947 tracked Iceland locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 128
- North West 125
- South East 97
- East of England 84
- Scotland 83
- West Midlands 81
- South West 68
- Yorkshire and The Humber 65
- East Midlands 61
- Wales 58
- North East 56
- Northern Ireland 40
- Other 1
Customer overlap
Who shops at Iceland
Tracked chains Iceland customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
ScottishPower
38
ScottishPower
38
B
Belgrave House
30
More trends