Growth
Iceland against its category
The biggest tracked UK grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Iceland's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tesco
|
+0.2% |
| 2 |
A
Asda
|
-6.4% |
| 3 |
A
ALDI
|
+4.2% |
| 4 |
S
Sainsbury's
|
-4.1% |
| 5 |
L
Lidl
|
-2.1% |
| 6 |
M
Morrisons
|
+5.0% |
| 7 |
M
M&S Simply Food
|
+8.1% |
| 8 |
C
Co-op Food
|
-7.3% |
| 9 |
W
Waitrose & Partners
|
+2.3% |
| 10 | I Iceland | -3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
933 tracked Iceland locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 128
- North West 124
- South East 95
- East of England 83
- Scotland 81
- West Midlands 81
- South West 68
- Yorkshire and The Humber 65
- East Midlands 57
- Wales 57
- North East 55
- Northern Ireland 38
- Other 1
Customer overlap
Who shops at Iceland
Tracked chains Iceland customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
ScottishPower
36
B
Belgrave House
29
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