Trends · data through July 2026

Retail & consumer trends in Basingstoke

Iceflower tracks 685 stores from 494 retail and consumer chains in Basingstoke. McDonald's grew fastest over the last year, ahead of Home Bargains and Esso.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
494
Tracked stores
685
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. McDonald's and Home Bargains sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M McDonald's logo McDonald's ▲1 +15.9%
2 H Home Bargains - +14.6%
3 E Esso - +14.5%
4 T The White Hart ▲2 +12.0%
5 A Argos ▲2 +11.8%
6 S Screwfix logo Screwfix ▲3 +11.7%
7 S Subway logo Subway - +11.1%
8 S Shell logo Shell ▲1 +11.1%
9 K KFC logo KFC - +9.9%
10 G Greggs logo Greggs - +8.7%
11 M M&S Simply Food logo M&S Simply Food - +7.7%
12 S Sainsbury's logo Sainsbury's - +5.2%
13 A ALDI logo ALDI - +4.7%
14 P Premier ▲1 +4.3%
15 B Boots logo Boots - +3.6%

Store footprint

Store map

685 tracked store locations in Basingstoke, colored by category group.

Top tracked chains by store count

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