Growth
Shell against its category
The biggest tracked UK gas stations & convenience stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Shell's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Shell
|
-0.1% |
| 2 |
B
BP
|
-29.7% |
| 3 |
E
Esso
|
+11.2% |
| 4 |
C
Costco Gas
|
+10.9% |
| 5 |
E
EG On the Move
|
- |
| 6 |
T
Tesco Petrol Station
|
+12.2% |
| 7 |
S
Sainsbury's Petrol Station
|
+7.2% |
| 8 |
A
Asda Petrol Station
|
+5.0% |
| 9 |
A
Applegreen
|
-31.8% |
| 10 |
S
Sainsbury's Fuel
|
+3.6% |
Share of tracked category spend, indexed
Store footprint
Store map
1,239 tracked Shell locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- South East 212
- North West 182
- London 137
- East of England 132
- Yorkshire and The Humber 112
- Scotland 100
- South West 100
- West Midlands 97
- East Midlands 83
- North East 46
- Wales 37
- Other 1
Customer overlap
Who shops at Shell
Tracked chains Shell customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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