Growth
Shell against its category
The biggest tracked UK gas stations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Shell's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Shell
|
-11.3% |
| 2 |
B
BP
|
- |
| 3 | E Esso | +4.7% |
| 4 | C Costco Gas | +6.7% |
| 5 | S Sainsbury's Petrol Station | -8.0% |
| 6 |
T
Tesco Petrol Station
|
-0.0% |
| 7 | A Asda Petrol Station | +4.1% |
| 8 | E EG On the Move | - |
| 9 | S Sainsbury's Fuel | -11.9% |
| 10 | T Tesco Fuel | -1.4% |
Share of tracked category spend, indexed
Store footprint
Store map
1,210 tracked Shell locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- South East 208
- North West 179
- London 130
- East of England 127
- Yorkshire and The Humber 112
- Scotland 98
- South West 97
- West Midlands 95
- East Midlands 80
- North East 46
- Wales 37
- Other 1
Customer overlap
Who shops at Shell
Tracked chains Shell customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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