Trends · data through July 2026

Casual Eateries in San Francisco-Oakland-Fremont, CA

Iceflower tracks 162 stores from 100 casual eateries chains in San Francisco-Oakland-Fremont, CA. Salt & Straw grew fastest over the last year, ahead of Baskin-Robbins and Dunkin'.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
100
Tracked stores
162
Consumer panel
130M+

Growth ranking

Fastest-growing tracked casual eateries chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Salt & Straw and Baskin-Robbins sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Salt & Straw logo Salt & Straw ▲3 +12.8%
2 B Baskin-Robbins logo Baskin-Robbins ▲1 +3.0%
3 D Dunkin' logo Dunkin' - +1.7%
4 N Noah's Bagels logo Noah's Bagels - -5.9%
5 B Bagel Street Cafe - -6.0%
6 H Humphry Slocombe - -8.4%
7 H House of Bagels - -9.5%
8 C Cold Stone Creamery logo Cold Stone Creamery - -9.9%
9 Y Yogurtland logo Yogurtland - -13.0%
10 K Krispy Kreme logo Krispy Kreme ▼1 -20.1%
11 M Menchie's Frozen Yogurt logo Menchie's Frozen Yogurt ▼3 -34.1%
  • Bagel Street Cafe
  • Noah's Bagels
  • Ghirardelli
  • Señor Sisig
  • Salt & Straw
  • Baskin-Robbins
  • Fentons Creamery
  • Other tracked chains

Store footprint

Store map

162 tracked store locations in San Francisco-Oakland-Fremont, CA. The 7 largest tracked chains are highlighted.

  • Bagel Street Cafe (13)
  • Noah's Bagels (15)
  • Ghirardelli (2)
  • Señor Sisig (2)
  • Salt & Straw (3)
  • Baskin-Robbins (6)
  • Fentons Creamery (1)
  • Other tracked chains

Top tracked chains by store count

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