Growth
Happy Donuts against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy Donuts's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 148 | H Happy Donuts | +10.6% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Happy Donuts locations across 6 US states.
Tracked stores by state
- Texas 13
- California 3
- Washington 2
- Arkansas 1
- Louisiana 1
- Ohio 1
Customer overlap
Who shops at Happy Donuts
Tracked chains Happy Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Ritter Lumber Company
100
C
Carniceria La Vaquita
72
T
Thrif-Tee Food Center
69
P
Pine Forest Camp
61
C
Cinemark Beaumont 15 and XD
50
Cinemark Beaumont 15 and XD
50
E
El Refu Tex Mex
48
F
Fast Break Food Store
46
T
Tejas Liquor
46
More trends