Growth
Happy Donuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy Donuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 74 | H Happy Donuts | +12.8% |
Share of tracked category spend, indexed
Store footprint
Store map
40 tracked Happy Donuts locations across 6 US states.
Tracked stores by state
- California 17
- Texas 17
- Washington 3
- Arkansas 1
- Louisiana 1
- Ohio 1
Customer overlap
Who shops at Happy Donuts
Tracked chains Happy Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Coyote Valley Convenience Store
100
P
Pohley's Market
63
B
Browns Corner
53
P
Patriot Gasoline
50
P
Papa's Pizza Cafe
49
D
Dahlia & Sage Community Market
47
U
Ukiah Natural Foods Co-op
46
R
Ritter Lumber Company
46
1
101 Market and Deli
44
O
Oliver's Market
42
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