Growth
Philly Pretzel Factory against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Philly Pretzel Factory's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.7% |
| 2 |
N
Nothing Bundt Cakes
|
+10.5% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.7% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.1% |
| 9 |
G
Great American Cookies
|
-3.2% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
| 15 |
P
Philly Pretzel Factory
|
-2.7% |
Share of tracked category spend, indexed
Store footprint
Store map
99 tracked Philly Pretzel Factory locations across 9 US states.
Tracked stores by state
- Pennsylvania 52
- New Jersey 37
- Delaware 4
- Maryland 1
- Missouri 1
- North Carolina 1
- Ohio 1
- South Carolina 1
- Virginia 1
Customer overlap
Who shops at Philly Pretzel Factory
Tracked chains Philly Pretzel Factory customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Heritage's
35
Heritage's
35
M
Martin's Run
30
W
Wawa Gas Station
25
C
Colonial Village Meat Market
23
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