Trends · data through July 2026

Chicken Restaurants in Massachusetts

Iceflower tracks 40 stores from 8 chicken restaurants chains in Massachusetts. Buffalo Wild Wings grew fastest over the last year, ahead of Wingstop and Popeyes Louisiana Kitchen.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
8
Tracked stores
40
Consumer panel
130M+

Growth ranking

Fastest-growing tracked chicken restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Buffalo Wild Wings and Wingstop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Buffalo Wild Wings logo Buffalo Wild Wings - +10.0%
2 W Wingstop logo Wingstop - -3.1%
3 P Popeyes Louisiana Kitchen logo Popeyes Louisiana Kitchen - -10.8%
  • Buffalo Wild Wings
  • Popeyes Louisiana Kitchen
  • Wingstop
  • Bongi's Turkey Roost
  • Wings Over
  • New York Fried Chicken
  • Crown Fried Chicken
  • Other tracked chains

Store footprint

Store map

40 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.

  • Buffalo Wild Wings (9)
  • Popeyes Louisiana Kitchen (18)
  • Wingstop (8)
  • Bongi's Turkey Roost (1)
  • Wings Over (1)
  • New York Fried Chicken (1)
  • Crown Fried Chicken (1)
  • Other tracked chains

Top tracked chains by store count

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