Growth
Van Leeuwen Ice Cream against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Van Leeuwen Ice Cream's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 23 |
V
Van Leeuwen Ice Cream
|
+14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
40 tracked Van Leeuwen Ice Cream locations across 12 US states and DC.
Tracked stores by state
- California 9
- New York 9
- Connecticut 4
- Massachusetts 4
- New Jersey 3
- Texas 3
- Colorado 2
- District of Columbia 1
- Florida 1
- Georgia 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at Van Leeuwen Ice Cream
Tracked chains Van Leeuwen Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MTA
100
MTA
100
F
Fairway Market
35
Fairway Market
35
M
Morton Williams
34
Morton Williams
34
R
Riverwards Produce
27
Riverwards Produce
27
More trends