Growth
Van Leeuwen Ice Cream against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Van Leeuwen Ice Cream's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 40 |
V
Van Leeuwen Ice Cream
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Van Leeuwen Ice Cream locations across 11 US states and DC.
Tracked stores by state
- California 6
- New York 4
- Massachusetts 3
- New Jersey 3
- Texas 3
- Colorado 2
- Connecticut 1
- District of Columbia 1
- Georgia 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at Van Leeuwen Ice Cream
Tracked chains Van Leeuwen Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MTA
100
MTA
100
E
Equinox
45
Equinox
45
F
Fairway Market
36
Fairway Market
36
M
Morton Williams
34
Morton Williams
34
C
Citarella
28
Citarella
28
B
Blank Street Coffee
27
Blank Street Coffee
27
R
Riverwards Produce
26
Riverwards Produce
26
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