Trends · data through July 2026

Sporting Goods Stores in Slough and Heathrow

Iceflower tracks 34 stores from 13 sporting goods stores chains in Slough and Heathrow.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
13
Tracked stores
34
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sporting goods stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Mountain Warehouse and Sports Direct sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Mountain Warehouse logo Mountain Warehouse - +18.6%
2 S Sports Direct - -4.2%
  • Sports Direct
  • Brentford FC
  • Nike
  • Mountain Warehouse
  • Angling Direct
  • GO Outdoors
  • American Golf
  • Other tracked chains

Store footprint

Store map

34 tracked store locations in Slough and Heathrow. The 7 largest tracked chains are highlighted.

  • Sports Direct (14)
  • Brentford FC (2)
  • Nike (2)
  • Mountain Warehouse (5)
  • Angling Direct (2)
  • GO Outdoors (1)
  • American Golf (1)
  • Other tracked chains

Top tracked chains by store count

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