Trends · data through July 2026

Pubs in London

Iceflower tracks 1,921 stores from 1,453 pubs chains in London. The Princess Of Wales grew fastest over the last year, ahead of The Two Brewers and The Half Moon.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,453
Tracked stores
1,921
Consumer panel
130M+

Growth ranking

Fastest-growing tracked pubs chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Princess Of Wales and The Two Brewers sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Princess Of Wales ▲7 +19.4%
2 T The Two Brewers ▲12 +16.5%
3 T The Half Moon ▲9 +15.9%
4 T The Bell ▲9 +13.8%
5 T The Royal Oak ▲2 +12.1%
6 T The Roebuck ▲4 +11.5%
7 B Brewhouse & Kitchen ▲2 +10.6%
8 T The Park Tavern ▲6 +6.1%
9 T The Cricketers - +4.8%
10 T The Salisbury ▲7 +4.4%
11 T The Prince Albert ▲3 +4.2%
12 T The Swan ▲3 +4.0%
13 J J.J. Moon's ▲3 +4.0%
14 T The Devonshire Arms ▲1 +3.6%
15 T The Queens Arms ▲3 +2.9%
  • Epworth House
  • YO! Waltham Abbey Tesco Kiosk
  • O'Neill's
  • BrewDog
  • The Wheatsheaf
  • The Royal Oak
  • Wetherspoon
  • Other tracked chains

Store footprint

Store map

1,921 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Epworth House (1)
  • YO! Waltham Abbey Tesco Kiosk (1)
  • O'Neill's (12)
  • BrewDog (10)
  • The Wheatsheaf (9)
  • The Royal Oak (14)
  • Wetherspoon (9)
  • Other tracked chains

Top tracked chains by store count

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