Growth
The Crown against its category
The biggest tracked UK cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Crown's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pret A Manger
|
+4.1% |
| 2 | T Tesco Café | -12.2% |
| 3 |
M
Morrisons Cafe
|
+19.9% |
| 4 |
T
Tesco Cafe
|
-24.1% |
| 5 | C Costa Ryde Tesco | -34.9% |
| 6 |
C
Chaiiwala
|
- |
| 7 | T The Crown | -2.2% |
| 8 |
F
Fortnum & Mason
|
-1.7% |
| 9 |
A
Asda Cafe
|
-6.5% |
| 10 |
S
Sainsbury's Cafe
|
+3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
138 tracked The Crown locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- South East 30
- East of England 29
- London 15
- West Midlands 15
- North West 14
- South West 13
- Yorkshire and The Humber 9
- East Midlands 7
- North East 4
- Wales 2
Customer overlap
Who shops at The Crown
Tracked chains The Crown customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends