Chain · United Kingdom · data through July 2026

T The Barley Mow

Iceflower tracks 26 The Barley Mow stores across 8 of the UK's 12 regions and nations. It ranks #94 of 9,629 tracked UK pubs chains by card spend. Its share of tracked category spend moved +6.6% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
26
Regions
8
Category
Pub
Category rank
#94

Growth

The Barley Mow against its category

The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Barley Mow's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Sovereigns -
2 T The Red Lion +2.7%
3 B Brewers Fayre logo Brewers Fayre -22.3%
4 E Epworth House -
5 O O'Neill's +6.3%
6 W Wetherspoon logo Wetherspoon -0.5%
7 T The Royal Oak +10.1%
8 Y YO! Waltham Abbey Tesco Kiosk -8.4%
9 T The Crown -4.5%
10 T The Ship Inn -2.3%
94 T The Barley Mow +6.6%

Share of tracked category spend, indexed

100 112.7 2024 Q1 2025 Q4

Store footprint

Store map

26 tracked The Barley Mow locations across 8 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 8
  • West Midlands 4
  • East of England 3
  • London 3
  • East Midlands 2
  • North West 2
  • South West 2
  • Wales 1
  • Other 1

Customer overlap

Who shops at The Barley Mow

Tracked chains The Barley Mow customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

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