Trends · data through July 2026

Pubs in Slough and Heathrow

Iceflower tracks 323 stores from 259 pubs chains in Slough and Heathrow. The Prince of Wales grew fastest over the last year, ahead of The Wheatsheaf and The Black Horse.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
259
Tracked stores
323
Consumer panel
130M+

Growth ranking

Fastest-growing tracked pubs chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Prince of Wales and The Wheatsheaf sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Prince of Wales ▲1 +17.2%
2 T The Wheatsheaf ▲1 +14.0%
3 T The Black Horse ▲2 +10.7%
4 T The Royal Oak ▲1 +8.0%
5 T The George ▲1 +3.2%
6 T The Rising Sun - 0.0%
7 T The Red Lion - -4.1%
8 T The Kings Arms - -5.4%
9 T The Cricketers ▲1 -10.5%
10 T The White Horse ▼3 -15.9%
11 T The Queen's Head - -23.2%
12 P Prince of Wales ▼4 -46.8%
  • The White Cross
  • The Bridge Pub
  • The Red Lion
  • The Anglers
  • O'Neill's
  • The Black Horse
  • Hall & Woodhouse
  • Other tracked chains

Store footprint

Store map

323 tracked store locations in Slough and Heathrow. The 7 largest tracked chains are highlighted.

  • The White Cross (1)
  • The Bridge Pub (1)
  • The Red Lion (6)
  • The Anglers (2)
  • O'Neill's (2)
  • The Black Horse (4)
  • Hall & Woodhouse (1)
  • Other tracked chains

Top tracked chains by store count

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