Trends · data through July 2026

Casual Eateries in London

Iceflower tracks 270 stores from 147 casual eateries chains in London. Kaspa's grew fastest over the last year, ahead of Scooperb and Creams.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
147
Tracked stores
270
Consumer panel
130M+

Growth ranking

Fastest-growing tracked casual eateries chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Kaspa's and Scooperb sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K Kaspa's ▲1 +17.4%
2 S Scooperb - +16.4%
3 C Creams logo Creams - +13.6%
4 O Oddono's Gelati ▲1 +13.6%
5 H Humble Crumble ▲1 +8.4%
6 S Snowflake Luxury Gelato - +6.7%
7 B Brick Lane Bagel Co. ▲1 +5.2%
8 B badiani1932 ▼1 -7.3%
9 B Baskin-Robbins logo Baskin-Robbins ▲1 -8.2%
10 T The Urban Chocolatier - -10.6%
11 K Krispy Kreme logo Krispy Kreme - -11.8%
12 V Venchi logo Venchi ▼2 -17.4%
13 D Dunkin' logo Dunkin' ▼2 -24.9%
  • Krispy Kreme
  • Creams
  • Heavenly Desserts
  • Kaspa's
  • Humble Crumble
  • Venchi
  • The Urban Chocolatier
  • Other tracked chains

Store footprint

Store map

270 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Krispy Kreme (34)
  • Creams (23)
  • Heavenly Desserts (7)
  • Kaspa's (11)
  • Humble Crumble (4)
  • Venchi (8)
  • The Urban Chocolatier (8)
  • Other tracked chains

Top tracked chains by store count

  • 1 K Krispy Kreme logo Krispy Kreme 34
  • 2 C Creams logo Creams 23
  • 3 K Kaspa's 11
  • 4 V Venchi logo Venchi 8
  • 5 T The Urban Chocolatier 8
  • 6 H Heavenly Desserts logo Heavenly Desserts 7
  • 7 S Snowflake Luxury Gelato 6
  • 8 B Baskin-Robbins logo Baskin-Robbins 5
  • 9 H Humble Crumble 4
  • 10 D Dunkin' logo Dunkin' 4
  • 11 B Brick Lane Bagel Co. 4
  • 12 O Oddono's Gelati 3
  • 13 L Ladurée logo Ladurée 3
  • 14 B badiani1932 3
  • 15 S Scooperb 3
  • 16 A Afters Original 3
  • 17 L Little Dessert Shop 2
  • 18 W WA Cafe 2
  • 19 O Oddono's 2
  • 20 L Los Gordos 2
  • 21 B Badiani 2
  • 22 P Prima Stella Cafe 2
  • 23 B B Bagel Bakery Bar 2
  • 24 W Wafflemeister 2
  • 25 A Antepliler Baklava 2
  • 26 H Holybella 2
  • 27 M Morelli's Gelato 1
  • 28 T Teapot Alley 1
  • 29 F Fruit Land 1
  • 30 B Badiani Gelato 1
  • 31 R Romeo & Giulietta 1
  • 32 I I Scream For Dessert 1
  • 33 O Original Bagel 1
  • 34 K KKISS Desserts Camden 1
  • 35 H Hunters News 1
  • 36 F Flavours 1
  • 37 Y Yole 1
  • 38 H Honeymoon Dessert 1
  • 39 U Unico Gelato & Caffé 1
  • 40 O Oddono's Gelato 1
  • 41 T The Scoop Company 1
  • 42 U Urban Ice 1
  • 43 A Amorino logo Amorino 1
  • 44 D Duci 1
  • 45 T The Desserts Room 1
  • 46 K Kasey's 1
  • 47 H Héfaure 1
  • 48 B Bubblewrap Waffle 1
  • 49 P Pinkberry logo Pinkberry 1
  • 50 S Sundaes Gelato 1

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