Growth
Ann Summers against its category
The biggest tracked UK sexual wellness by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ann Summers's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Ann Summers
|
-1.5% |
| 2 |
A
Adam & Eve
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Ann Summers locations across 8 of the UK's 12 regions and nations.
Tracked stores by region
- London 6
- East of England 3
- South East 3
- South West 3
- North West 2
- Scotland 2
- West Midlands 2
- East Midlands 1
Customer overlap
Who shops at Ann Summers
Tracked chains Ann Summers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends