Trends · data through September 2026

Beauty Stores in London

Iceflower tracks 134 stores from 63 beauty store chains in London. Space NK grew fastest over the last year, ahead of Rituals and Beauty Base.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
63
Tracked stores
134
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Space NK and Rituals sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Space NK logo Space NK - +15.6%
2 R Rituals logo Rituals - +12.9%
3 B Beauty Base logo Beauty Base - +5.2%
4 B Beauty Outlet - -6.0%
5 C Capital Hair & Beauty logo Capital Hair & Beauty - -7.9%
6 S Sally Beauty logo Sally Beauty - -21.7%
7 P Pak Cosmetics logo Pak Cosmetics - -24.5%
  • Space NK
  • Beauty Base
  • Rituals
  • H Beauty
  • Pak Cosmetics
  • Sally Beauty
  • Sunnamusk London
  • Other tracked chains

Store footprint

Store map

134 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Space NK (26)
  • Beauty Base (5)
  • Rituals (15)
  • H Beauty (1)
  • Pak Cosmetics (4)
  • Sally Beauty (13)
  • Sunnamusk London (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Space NK logo Space NK 26
  • 2 R Rituals logo Rituals 15
  • 3 S Sally Beauty logo Sally Beauty 13
  • 4 B Beauty Base logo Beauty Base 5
  • 5 C Capital Hair & Beauty logo Capital Hair & Beauty 5
  • 6 P Pak Cosmetics logo Pak Cosmetics 4
  • 7 B Beauty World 3
  • 8 B Beauty Outlet 3
  • 9 S Sabina Hair and Cosmetics 2
  • 10 S Sunnamusk London logo Sunnamusk London 2
  • 11 D DECIEM 2
  • 12 S Sakaré 2
  • 13 Y Your Hair & Beauty 2
  • 14 V Venus Cosmetics 1
  • 15 S Sana Cosmetics 1
  • 16 W WildMint Cosmetics 1
  • 17 B Borehamwood Nails 1
  • 18 A Ayan Hair and Beauty 1
  • 19 V Varu Beauty 1
  • 20 C Campbells Chemist 1
  • 21 P Perfume Now 1
  • 22 F Floral Street 1
  • 23 B Beauty Queens Hair & Cosmetics 1
  • 24 C Crystal Hair and Cosmetics 1
  • 25 P Peckham Hair & Cosmetic 1
  • 26 O Oh My Cream 1
  • 27 F FUYU 1
  • 28 T The Beauty Love 1
  • 29 B Beautify Hair and Cosmetics 1
  • 30 C Catwalk Beauty 1
  • 31 N Ninski London 1
  • 32 S Sims hair and beauty 1
  • 33 S Salon Services logo Salon Services 1
  • 34 W Watsons 1
  • 35 B Bodycare logo Bodycare 1
  • 36 R Rihana Cosmetics London 1
  • 37 B Beauty Village Cosmetics 1
  • 38 S Shaba Hair and Cosmetics Woolwich 1
  • 39 H H Beauty logo H Beauty 1
  • 40 P Penhaligon's logo Penhaligon's 1
  • 41 P Pak Cosmetic Centre logo Pak Cosmetic Centre 1
  • 42 S Space NK Brent Cross 1
  • 43 Z Zari 1
  • 44 C Candles and Oud 1
  • 45 E Edmonton Hair & Beauty 1
  • 46 T Trinny London - The Studio logo Trinny London - The Studio 1
  • 47 1 111SKIN 1
  • 48 F Fashion World logo Fashion World 1
  • 49 M Murad logo Murad 1
  • 50 C Candles & Oud 1

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