Chain · United Kingdom · data through September 2026

V Vision Express logo Vision Express

Iceflower tracks 191 Vision Express stores across 12 of the UK's 12 regions and nations. It ranks #1 of 47 tracked UK optician chains by card spend. Its share of tracked category spend moved +1.0% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
191
Regions
12
Category
Optician
Category rank
#1

Growth

Vision Express against its category

The biggest tracked UK optician chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vision Express's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 V Vision Express logo Vision Express +1.0%
2 S Specsavers logo Specsavers -1.4%
3 B Boots Optician -15.1%
4 J Jimmy Fairly +8.7%
5 O Opticians Direct logo Opticians Direct -50.7%
6 I instore opticians morrisons hillsborough -
7 S Scrivens Opticians & Hearing Care logo Scrivens Opticians & Hearing Care -14.5%
8 B Bloobloom +1.3%
9 D Dixons Opticians -
10 S Salmoni Opticians -

Share of tracked category spend, indexed

100 98.5 2024 Q4 2026 Q3

Store footprint

Store map

191 tracked Vision Express locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 31
  • London 24
  • South West 22
  • North West 21
  • East of England 20
  • Scotland 16
  • East Midlands 12
  • West Midlands 12
  • Yorkshire and The Humber 12
  • North East 9
  • Wales 9
  • Northern Ireland 3

Customer overlap

Who shops at Vision Express

Tracked chains Vision Express customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

T Tesco logo Tesco 100
Y YO! Ayr Tesco Kiosk 50
Y YO! Sushi logo YO! Sushi 47
T Tesco Cafe logo Tesco Cafe 45
Y YO! Bletchley Tesco Kiosk 33
M McDonald's logo McDonald's 14
A ALDI logo ALDI 7

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