Growth
The Fragrance Shop against its category
The biggest tracked UK fragrance chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Fragrance Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
The Perfume Shop
|
-7.2% |
| 2 |
T
The Fragrance Shop
|
+8.8% |
| 3 |
A
Arabian Oud
|
- |
| 4 |
J
Jo Malone London
|
-39.2% |
| 5 | B Byredo | -7.8% |
Share of tracked category spend, indexed
Store footprint
Store map
179 tracked The Fragrance Shop locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- North West 28
- South East 25
- West Midlands 21
- London 18
- East of England 16
- South West 16
- Yorkshire and The Humber 15
- Scotland 14
- East Midlands 9
- Wales 9
- North East 8
Customer overlap
Who shops at The Fragrance Shop
Tracked chains The Fragrance Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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